Get the Scoop on the Topics that Matter Most
Your Source For The Hottest Buzz From Around The Industry.
Creative. Media. Advertising. Marketing. Branding. Online. Search. Social. This is where you’ll find news, updates and insight on everything you need to know to keep ahead of your consumer, technology and the marketplace. Also find tips from our leadership and learn something from an advanced viewpoint—with new directors’ blog posts added every month.
There’s always something new to explore here…so check back frequently to stay up to date on the latest advertising articles. Want to talk about something you read? Get in touch with us, now.
What’s Trending in Marketing of April 2024
Step into our April 2024 edition of “What’s Trending in Marketing,” exploring the latest insights and strategies. Discover AI-powered advertisements, the rise of podcasts, innovative video marketing for senior living communities, and the effectiveness of user-generated video content.
Crafting a Compelling Brand for Senior Living Success
In the competitive landscape of senior living, the significance of a well-crafted brand cannot be overstated. As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success. This article delves into the importance of your senior living brand and explores the transformative impact….
Considering The Pros and Cons of Using Artificial Intelligence In Marketing
Artificial Intelligence (AI) is becoming more and more prominent across all industries. The uses of AI range from manufacturing incredibly complex microchips, to driving unmanned vehicles. However, it’s also used in a more behind-the-scenes capacity. For example, businesses use AI tools to help collect and analyze customer data as well as to engage with customers….
Interactive Email Marketing Trends
With increasing competition in the online marketing world, it is becoming essential for businesses to innovate creative ways to appeal to customers via email. Learn some of the newest interactive email marketing trends to take advantage of. As opposed to traditional emails that would only contain plain text and occasional attachments, interactive emails are packed….
Digital Communication Tools to Help Build a Human Brand
The success of your brand depends on much more than just convincing a potential customer to try your product. While in the past the customer experience has been based around the product being offered, these days, you need to look at the big picture. It’s not just about the customer experience in regards to your….
Inbox Influence: Mastering Email Marketing for Brand Success
Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. The key to success lies in understanding the intricacies of email marketing and leveraging them to your advantage. The….
How to Conduct a Thorough Website Audit for Improved Performance
Conducting a website audit is an essential task if you’re looking to enhance your online presence. A comprehensive audit helps you understand key areas of improvement and optimization across various aspects of your website. From user experience (UX) and search engine optimization (SEO) to conversion rate optimization (CRO), each element plays a significant role in….
Enhancing Creative Output in Your Advertising Strategy
In the fast-paced landscape of advertising, standing out is not only an advantage but a necessity. Achieving higher levels of creativity in advertising can set a brand apart, fostering memorable campaigns and engaging potential customers in meaningful ways. This article explores why elevating creativity is critical, what makes an ad campaign truly unique, and offers….
The Impact of Digital Marketing Automation on Senior Living Communities
In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize….
Why Are Buyer Personas So Important?
Creating buyer personas is an important part of an inbound marketing strategy because they help define your target audience and help you tailor your advertising towards that audience. When developing content, consistently referring back to the attributes of the buyer persona will help ensure that the content resonates with that audience. Buyer personas are an….
