Situation

With four unique "neighborhoods" on a beautiful 22-acre woodland campus, Rydal Park offers seniors a lifestyle choice unlike any other. And with the addition of Parkside, their newest and most luxurious residences, they now also offer a more upscale independent living option. All with the high-quality services, deluxe amenities and gourmet dining options included at Rydal Park. But since choosing to make the move into a CCRC is major life decision, messaging to promote Parkside needed to not only instill trust in the Presby’s name, but also convey energy, excitement and life that is found in the overall Rydal Park lifestyle.

Solution

Stevens & Tate developed series of targeted direct mail pieces, print ads and newspaper inserts that were designed to build name recognition and generate interest in the community. The ultimate goal was to drive attendance to special on-site evens, which gave prospective residents the perfect opportunity to experience this enriching and carefree lifestyle for themselves.