Situation

ALDI Foods, a retail leader for 30 years that smart shoppers count on for the best in high quality and high value products and food. Like many retail chains,  ALDI had tied themselves to proven FSI print advertising. With the saturation of print coverage, to bring in new customers, ALDI explored other mediums to build awareness and message depth to grocery shoppers who do not read the Sunday circulars.

Solution

A multi-market, tiered television media buy covering multiple weeks in the strongest markets. A sales tracking study was implemented to measure quantitative and qualitative results of the program including store traffic, sales, target audience aware-ness, attitudes and usage prior to, during and post advertising.