Stevens and Tate Marketing, Inc.

Our continuous thought leadership keeps our clients moving forward.

Gain valuable insights to keep moving your business forward.

After downloading any of our white papers feel free to arrange a face-to-face meeting to hear even more insights that could be important to your business. Contact us to request a conversation today.

Email Marketing Part 2:
Best Practices To Strengthen Your Results

white paperEmail remains the cornerstone of all digital marketing communications and a powerful channel for driving revenue. But it is critical to find proven ways to get more return for your email marketing efforts. As you develop your programs, there are a number of best practices you should follow to enhance your results. Learn how to stay ahead and continuously improve your strategies and campaigns, based on these key guidelines.

Download

Getting The Best Results Out Of Your New Year

white paperThe start of a new year presents an ideal opportunity to evaluate your brand's position, review the previous year’s accomplishments, and to determine where you can make adjustments in order to experience greater results in the year ahead. Many fluctuating issues–like technology, the economy, and consumer behavior–can drive the need for change in your brand strategy or marketing program. This makes it even more important for you to take a good hard look at these specific initiatives each and every year.

Download

Email Marketing Part 1:
Target Your Audiences With Relevant Messages Through A Diversified Mix

white paperEmail marketing is a powerful channel for driving real business results and achieving measurable ROI. But at its core, email communication is all about building relationships with your customers and prospects, as a holistic part of your outreach efforts. There are many different types of email formats, and each has its own purpose and advantages. Successful email marketers incorporate a variety of these into their mix, based on their audience and goals. Whether you are executing a new contact welcome program, aiding your sales cycle with lead nurturing messages, creating a sense of urgency with promotional offers, or educating contacts on company news and events, your emails will complement your overall branding and marketing campaigns to maximize your success.

Download

Leveraging The Power Of Social Media For Enhanced Search Engine Results

white paperSEO has evolved drastically over the past decade. In fact, Google changes its algorithm over 500 times a year. Today the focus is on incorporating social drivers. Search results are affected by content, links, and site popularity—and social media plays a direct factor into that. Interesting and unique content will attract links and mentions, which in turn attract search engines, followers, fans and ultimately customers. Therefore, incorporating the two is key to driving higher search rankings.

Download

Capitalizing on Search Engine Marketing & Website Optimization Techniques

whitepaperEver since the early Internet days of Excite and Webcrawler, the principal role of search engines has been to help people find what they’'re looking for. Over the years, search engines have evolved to accommodate the ever-changing online landscape and increasingly growing Internet technologies. Today, social media is changing the search field once again, and companies/brands/organizations need to adapt if they want to be found. But where does one start? What are the benefits of engaging in a modern Search Engine Marketing or Optimization program? And how can you utilize these techniques to your advantage?

Download

Attraction Marketing: Show Up In Style

whitepaperGetting your business out there to be seen by prospects may seem obvious – but it is no longer enough to simply “show up.” You must work to maximize the results of your participation in community, group, association and industry events. By setting goals and adding pre-planning to every show and event, you can improve your results significantly. And when you learn how to “show up in style,” you can make trade shows work for you again.

Download

Are trade shows still of value in today's economy?

white paperThe purpose of any marketing initiative is to generate leads that can be converted into sales; and trade shows can deliver. Yet despite the benefits that trade shows can bring, the new economy has brought on significant changes in how companies are allocating their marketing dollars toward such events. Stevens & Tate’s recent Trade Show Survey explored how trade shows fit into the mix for various industries today. Download the results now and discover which industries are still finding relevance in attending trade shows, and how others in your industry view their value.

Download

The Power of People: Social Media for Today and Beyond

whitepaperEverywhere you turn, people are conversing in completely new ways. They’re interacting on social networks, microblogs, and other online communities. Sharing video, photos, news and ideas with the touch of a button. They’re forming opinions, making buying decisions, and talking about your brand. The emergence and growth of social media has forever changed how consumers interact and exchange ideas. And it has transformed into an essential part of a smart marketer's media mix. But simply being in the social space is not enough. How you use the platforms to your brands' advantage is the key. It’s not about how many fans or followers you have, it’s how you interact with them. How you get involved with the exchange of information. Forge deeper relationships. Gain vital insight that can help you influence future decisions. Because the real value of social marketing is not only the ability to shape impressions of your brand, it’s building long-term customer loyalty, in the most efficient way.

Download

Reaching New Buyers Through A New Media Mix

whitepaperTV or Twitter? Facebook or email? Radio or YouTube? Direct or digital? The marketplace has shifted. The landscape has changed. How consumers act, react and interact has changed. They’re texting. Tweeting. Talking about your brand. Sending pictures. Sharing videos. Voicing opinions. 24/7. The expansion of new media technologies and devices has turned the average consumer into a new breed of media mogul who chooses how and when they enjoy their content. And brands need to evolve and adapt to keep up.

Download

Getting Your Message In The Hands of Your Consumer: A Guide to Effective Mobile Marketing Techniques

white paperWe live in a mobile world. One that is constantly evolving. With new tools, new data speeds, and new technologies emerging every year. And mobile devices are becoming increasingly more central to consumers’ everyday lives. Businesses looking to market their products and services to this new generation of consumers need to understand this fundamental shift in human behavior, and embrace the benefits of using digital and mobile platforms to reach this continuously moving target.

Download

Creating Balance: Using Value Messaging to Connect with Today’s Shopper

white paperToday’s modern retailer of fast-moving consumer goods faces more pressure than ever to compete and succeed. In this ever-changing arena, it is essential to understand and react to changes in your consumer’s mindset. Embracing today’s new shopper, and their demand for value from trusted brands, is the key to keeping up with – and getting ahead of – your competition.

Download

Actively Engaging Customers Online

white paperIn today’s changing times, having the right tools to reach your customers is key – especially in the ever-changing world of retail. Being able to target new customers while actively engaging existing shoppers is vital. And having a structure in place to offer valuable, relevant services in a simple, relatable format is particularly important, now more than ever ever.

Download

Packaging for Private Label and Beyond

Moving customers with irresistible graphics and messaging moves product. And style is only part of the story. Consistency and clarity in packaging is crucial to building brand loyalty over time. Easily identifiable packages that quickly offer meaningful information turn shoppers into buyers. And while building brands is important, building sales are critical.

Download

Business-to-Business Demand Generation

white paperThe purpose of this white paper is to provide some food for thought and what we feel are a few key insights regarding the world of business-to-business marketing. This is by no means intended to be an exhaustive approach. Included topics are what to do, when to do it, who you do it to, what works, why, the correct roles of various marketing tactics and how to deploy them.

Download