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The Power of People: Social Media for Today and Beyond
Everywhere you turn, people are conversing in completely new ways. They’re interacting on social networks, microblogs, and other online communities. Sharing video, photos, news and ideas with the touch of a button. They’re forming opinions, making buying decisions, and talking about your brand. The emergence and growth of social media has forever changed how consumers interact and exchange ideas. And it has transformed into an essential part of a smart marketer's media mix. But simply being in the social space is not enough. How you use the platforms to your brands' advantage is the key. It’s not about how many fans or followers you have, it’s how you interact with them. How you get involved with the exchange of information. Forge deeper relationships. Gain vital insight that can help you influence future decisions. Because the real value of social marketing is not only the ability to shape impressions of your brand, it’s building long-term customer loyalty, in the most efficient way.