Attraction Marketing: Show Up In Style
Getting your business out there to be seen by prospects may seem obvious – but it is no longer enough to simply “show up.” You must work to maximize the results of your participation in community, group, association and industry events. By setting goals and adding pre-planning to every show and event, you can improve your results significantly. And when you learn how to “show up in style,” you can make trade shows work for you again.

Download  NEW!

Are trade shows still of value in today's economy?
The purpose of any marketing initiative is to generate leads that can be converted into sales; and trade shows can deliver. Yet despite the benefits that trade shows can bring, the new economy has brought on significant changes in how companies are allocating their marketing dollars toward such events. Stevens & Tate's recent Trade Show Survey explored how trade shows fit into the mix for various industries today. Download the results now and discover which industries are still finding relevance in attending trade shows, and how others in your industry view their value.

Download  NEW!

The Power of People Social Media for 2011 and Beyond
Everywhere you turn, people are conversing in completely new ways. They're interacting on social networks, microblogs, and other online communities. Sharing video, photos, news and ideas with the touch of a button. They're forming opinions, making buying decisions, and talking about your brand. The emergence and growth of social media has forever changed how consumers interact and exchange ideas. And it has transformed into an essential part of a smart marketer's media mix. But simply being in the social space is not enough. How you use the platforms to your brands' advantage is the key. It's not about how many fans or followers you have, it's how you interact with them. How you get involved with the exchange of information. Forge deeper relationships. Gain vital insight that can help you influence future decisions. Because the real value of social marketing is not only the ability to shape impressions of your brand, it's building long-term customer loyalty, in the most efficient way.

Download

Reaching New Buyers Through A New Media Mix
TV or Twitter? Facebook or email? Radio or YouTube? Direct or digital? The marketplace has shifted. The landscape has changed. How consumers act, react and interact has changed. They’re texting. Tweeting. Talking about your brand. Sending pictures. Sharing videos. Voicing opinions. 24/7. The expansion of new media technologies and devices has turned the average consumer into a new breed of media mogul who chooses how and when they enjoy their content. And brands need to evolve and adapt to keep up.

Download

Getting Your Message In The Hands of Your Consumer: A Guide to Effective Mobile Marketing Techniques.
We live in a mobile world. One that is constantly evolving. With new tools, new data speeds, and new technologies emerging every year. And mobile devices are becoming increasingly more central to consumers’ everyday lives. Businesses looking to market their products and services to this new generation of consumers need to understand this fundamental shift in human behavior, and embrace the benefits of using digital and mobile platforms to reach this continuously moving target.

Download

Creating Balance. Using Value Messaging to Connect with Today’s Shopper.
Today’s modern retailer of fast-moving consumer goods faces more pressure than ever to compete and succeed. In this ever-changing arena, it is essential to understand and react to changes in your consumer’s mindset. Embracing today’s new shopper, and their demand for value from trusted brands, is the key to keeping up with – and getting ahead of – your competition.

Download

Actively Engaging Customers Online
In today’s changing times, having the right tools to reach your customers is key – especially in the ever-changing world of retail. Being able to target new customers while actively engaging existing shoppers is vital. And having a structure in place to offer valuable, relevant services in a simple, relatable format is particularly important, now more than ever ever.

Download

Packaging for Private Label and Beyond
Moving customers with irresistible graphics and messaging moves product. And style is only part of the story. Consistency and clarity in packaging is crucial to building brand loyalty over time. Easily identifiable packages that quickly offer meaningful information turn shoppers into buyers. And while building brands is important, building sales are critical.

Download