Social Media has become a crucial platform in advertising, but agencies have struggled to figure out how to successfully use it. The point of social media is not to only make your brand resonate with its consumers through interaction, but encourage fans to the include brand content in their own conversations with their friends. Social Media is the new form of word-of-mouth advertising that needs to be prioritized.

http://www.huffingtonpost.com/andrew-cherwenka/social-media-marketing-3-_b_1240799.html?fb_source=timeline_news&fb_action_ids=2376330524747&fb_action_types=news.reads&action_object_map={%222376330524747%22%3A10150493858667202}

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