We have gone back and forth over this very topic around our own agency. Wondering how many people use them, or even know what they are. In theory, they are a great tool for marketers in an ever growing society of smartphone equipped people.

Ad Age posted an interesting article talking  about their own thoughts on whether these curious little codes are here to stay or not. Check out an excerpt from the article and leave us your thoughts on this new technology. We’d also love to know if you have used or thought about using a QR Code in your marketing efforts. With the right strategy, these little symbols may just be the interactive boost you need to spark interest in your next upcoming campaign.

From Ad Age:

Have you seen one of these anywhere lately? If you have and wondered what it was, it’s called a QR code and it could quite possibly be one of those game-changer technologies that you’d be far better off understanding now rather than later.

QR is short for Quick Response, which is exactly what these puppies give you. Insert one in an ad, on a direct mailer, or even a simple sign in the middle of a park, and you give a consumer instant access to any kind of information that can be stored digitally on the Internet.

Like most things in technology today, there are competing formats, but that’s not what I want to discuss. Instead, what I’d like to discuss (you’ll have to add your two cents in the comments area) is whether or not this is “real” or just another shiny thing.

Check out the full article here.

By the way, the QR Code at the start of this post takes you to our blog’s homepage, www.thedailytwitch.com.

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