The blue box logo is surely a recognizable classic. However, it’s showing its age. I’m not so sure in the constantly revolving and evolving market of clothing merchandise that you want a logo that looks tired.

I’m tempted to say they should just tweak the blue box and freshen up the serifs. Maybe give them a more slab serif feel. But that might look oddly out of place since people know the Gap logo so well.

And the new, now removed, logo is so lifeless, misdirected, and confused. I think it reflects the direction of this once proud franchise.

I’m going to hunt down some Rain® gum. It’s a tingling spearmint I can’t resist.

There’s no way for search engine algorithms to determine if a page has bad design and as result give it a lower ranking. It’s the idea that people will see a thumbnail preview of the web page and see that it’s unappealing and decide not to click on that link. So it’s still the activity of page visits that factors into the SEO ranking.

I love oval rubber coin holders. Does that make me an old fogie?

I do a lot of strategic planning with associations and university/college departments. When I lead planning sessions I ask the client to gather a diverse group of stakeholders to think together, but not think alike. I also ask a for “wild card” participant – someone who doesn’t know the culture, history, politics, etc. so they can get some truly unfiltered perspectives, opinions, and ideas! Oftentimes the wild cards are the most active contributors to the thinking process!