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17 Jul 2012Search engines have taken over people’s lives. Although Bing is slowly catching up in popularity, Google remains king. Google has transformed the way people acquire their information especially when it comes to doing research on a new product or company. When a consumer is trying to find a specific product or service, they type in keywords so the search results they end up with have what they are looking for. The search results the consumer receives is based on the keywords they have entered and the keywords that are listed on the website as well. In order to find the right keywords for a website, keyword research is the first place to start.
Before even going on the computer, ask people how they would search for your products and services in Google. People will often give surprising answers on all the different ways they search. From there, develop a list of 15 – 20 keyword phrases that you feel are relevant if someone was to search for your website.
A keyword list is crucial because it will help with the Google’s keyword tool: www.adwords.google.com/adwords. Once you run those words into the keyword tool in AdWords, you will get similar phrases that users search on along with a popularity count on the terms. This will help guide you in later optimizing your website, so it can receive maximum exposure.
Another Google application that is essential in Search Engine Marketing is Google Analytics. Google Analytics does analyzed reports of your website traffic and see what keywords people are using to get to your website today. With information from Google AdWords and Google Analytics, you’ll be able to determine what keywords are right for you. Generally, it is recommended that you choose 15-20 keywords to start off with or 1 per page of your website.
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2 May 2011For the past few years, we’ve heard pundits declaring each year as “year of the mobile Web”; each year trying to sound more convincing than the previous. Whether 2011 will be the real “year of the mobile” remains to be seen, but what is indisputable is the fact that the mobile usage of the Web is growing and evolving. As it evolves, so does the mobile user experience, driven by advances in mobile device technology — from better browsers on basic mobile phones (or feature phones — remember the Motorola RAZR?) to the increased adoption of smartphones and tablets.
The term “Mobile Web” is commonly used to describe accessing the internet using a mobile device. This definition is broad enough to cover everything from using a browser on a feature phone, to using highly customized apps on smartphones or tablets. “There’s an app for that” has made device-specific applications the rage of the day, with some companies starting off backwards with “we need an iPhone app” instead of first understanding what their users actually need when they are mobile, the devices that they use, and then deciding the best approach for going mobile, which may not be an app, but could be a mobile website instead. Mobile websites are universally accessible, less expensive to develop and maintain, and can be searched and accessed by most mobile phones.
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24 Feb 2011Landing pages are typically one page websites that are developed to generate a conversion. They are simple and direct and ask for whatever the conversion may be. They rarely lead one to the actual website. Landing pages are primarily used for direct marketing and search programs.
Tips on what makes a good landing page:
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5 Nov 2010You must get your web site’s search engine optimization right, mainly because proper SEO will increase your chances of obtaining those all important top rankings in the search engines. Besides, a well optimized site or page, will go a long way in weathering any abrupt changes on the web.
Below are some tips when it comes to proper search engine optimization techniques:
1. Place your main keyword phrase in your Domain Name. Over time you will see higher rankings for that phrase and keywords related to it. With Google going to Instant Search, it is believed that you will see these keyworded domains playing a much greater role in what is listed first. You still have to get those quality back-links, but having a good keyworded domain will be half your battle.
2. Place your keyword phrase in the URL for your webpage. Place it in the title, description and in the H1 tags on your page. Also place this keyword phrase and variations of it throughout your page, including at the very bottom. As for keyword density, try to keep it under 6%, this is the limit that Ezinearticles puts on their contributed content, go above this percentage and they won’t take it.
3. Place related keyworded interior links on your page. That is, keep all your content and links keyword-related to one another. This makes it easy for the search engines to index your pages and content.
4. Make sure you have an XML Sitemap which the search engines can use to quickly index your new pages. This is not only for the search engines but to help your visitors more easily navigate your site; never leave a visitor stranded.
5. Make sure all your pages load quickly. Reduce any large images that you have and break content/articles up into different pages to reduce load times.
6. Make sure your site handles 404 mistakes and your visitors are directed to your sitemap or another page on your site. If you don’t know how to correct this problem, just do a Google search for “how to set up a custom 404 file not found page” or contact your web host support to fix this issue.
7. Don’t have duplicate content on your site. Do a proper 301 redirect for the www and non-www versions of your site, since this may fool some of the search engines into believing you have two versions of your site, one with www and one without the www in the URL. For Apache servers simply place this bit of code in the .htaccess file on your server.
8. Link out to other high quality keyword related sites. Linking out to high quality sites have helped sites’ search engine rankings. Search engines, especially Google, want to see you’re connected to quality content and besides, pleasing your visitor is what it’s really all about.
9. Keep all your interior site navigation as simple as possible. Make it extremely easy for your visitors to find their way around your site. I usually don’t have any pages more than three clicks away from my homepage. All main categories or sub-categories of my site are not only listed on my home/index page but also on every page of my site. Again, never leave your visitors or the search engines stranded.
10. Place YouTube videos on content pages. Sure you will lose some visitors to YouTube, but it also connects your content with this very popular site which is owned by Google. We all know Google says it doesn’t promote its own interests, but what publicly traded company doesn’t? Completely inter-connecting all your pages and content with the countless Google programs will ensure your content won’t be missed.
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