$theTitle=wp_title(" - ", false); if($theTitle != "") { ?>
Category: advertising design|professional website design|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design companies|web design company|web designing companies|web designing company
2 May 2011For the past few years, we’ve heard pundits declaring each year as “year of the mobile Web”; each year trying to sound more convincing than the previous. Whether 2011 will be the real “year of the mobile” remains to be seen, but what is indisputable is the fact that the mobile usage of the Web is growing and evolving. As it evolves, so does the mobile user experience, driven by advances in mobile device technology — from better browsers on basic mobile phones (or feature phones — remember the Motorola RAZR?) to the increased adoption of smartphones and tablets.
The term “Mobile Web” is commonly used to describe accessing the internet using a mobile device. This definition is broad enough to cover everything from using a browser on a feature phone, to using highly customized apps on smartphones or tablets. “There’s an app for that” has made device-specific applications the rage of the day, with some companies starting off backwards with “we need an iPhone app” instead of first understanding what their users actually need when they are mobile, the devices that they use, and then deciding the best approach for going mobile, which may not be an app, but could be a mobile website instead. Mobile websites are universally accessible, less expensive to develop and maintain, and can be searched and accessed by most mobile phones.
Category: Advertising Agency in Chicago|professional website design|seo consultant|seo consultants|seo consulting|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design companies|web design company|web designing companies|web designing company
5 Nov 2010You must get your web site’s search engine optimization right, mainly because proper SEO will increase your chances of obtaining those all important top rankings in the search engines. Besides, a well optimized site or page, will go a long way in weathering any abrupt changes on the web.
Below are some tips when it comes to proper search engine optimization techniques:
1. Place your main keyword phrase in your Domain Name. Over time you will see higher rankings for that phrase and keywords related to it. With Google going to Instant Search, it is believed that you will see these keyworded domains playing a much greater role in what is listed first. You still have to get those quality back-links, but having a good keyworded domain will be half your battle.
2. Place your keyword phrase in the URL for your webpage. Place it in the title, description and in the H1 tags on your page. Also place this keyword phrase and variations of it throughout your page, including at the very bottom. As for keyword density, try to keep it under 6%, this is the limit that Ezinearticles puts on their contributed content, go above this percentage and they won’t take it.
3. Place related keyworded interior links on your page. That is, keep all your content and links keyword-related to one another. This makes it easy for the search engines to index your pages and content.
4. Make sure you have an XML Sitemap which the search engines can use to quickly index your new pages. This is not only for the search engines but to help your visitors more easily navigate your site; never leave a visitor stranded.
5. Make sure all your pages load quickly. Reduce any large images that you have and break content/articles up into different pages to reduce load times.
6. Make sure your site handles 404 mistakes and your visitors are directed to your sitemap or another page on your site. If you don’t know how to correct this problem, just do a Google search for “how to set up a custom 404 file not found page” or contact your web host support to fix this issue.
7. Don’t have duplicate content on your site. Do a proper 301 redirect for the www and non-www versions of your site, since this may fool some of the search engines into believing you have two versions of your site, one with www and one without the www in the URL. For Apache servers simply place this bit of code in the .htaccess file on your server.
8. Link out to other high quality keyword related sites. Linking out to high quality sites have helped sites’ search engine rankings. Search engines, especially Google, want to see you’re connected to quality content and besides, pleasing your visitor is what it’s really all about.
9. Keep all your interior site navigation as simple as possible. Make it extremely easy for your visitors to find their way around your site. I usually don’t have any pages more than three clicks away from my homepage. All main categories or sub-categories of my site are not only listed on my home/index page but also on every page of my site. Again, never leave your visitors or the search engines stranded.
10. Place YouTube videos on content pages. Sure you will lose some visitors to YouTube, but it also connects your content with this very popular site which is owned by Google. We all know Google says it doesn’t promote its own interests, but what publicly traded company doesn’t? Completely inter-connecting all your pages and content with the countless Google programs will ensure your content won’t be missed.
To read this article in its entirety, click here.
Category: marketing communications|professional website design|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design companies|web design company|web designing companies|web designing company
25 Feb 2010Microsites are developed to showcase a unique product or service offered by a larger entity. They typically mimic the messaging of the brand and are not afraid to drive users to the corporate website for further investigation.
A microsite is not a landing page. Typically, a landing page is one page that links the reader to your Web site or makes a simple call to action. A microsite, if used to its full potential, can provide you with an opportunity to move your customers closer toward a buying decision or next level of the sales cycle. A true microsite is multilayered and can be thought of as a launching pad for myriad marketing opportunities.
Microsites work well when they are used as:
One of the advantages to using microsites is that you can tailor them towards segments of your audience versus trying to reach the masses.
Tips on strong microsites include:
Category: professional website design|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design companies|web design company|web designing companies|web designing company
22 Apr 2009Endora Digital Solutions, division of Stevens & Tate Marketing, chose Earth Day to launch its newest site WhyPaveGreen.org, an educational resource for those interested in permeable paving, storm water management, or water recovery.
Endora Digital Solutions created WhyPaveGreen.org as the first site of its kind offering education, news, resources and expert advise targeted towards those interested in recharging the environment, improving water quality and revitalizing the earth through permeable pavers innovative storm water management.
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!