$theTitle=wp_title(" - ", false); if($theTitle != "") { ?>
Category: advertising design|professional website design|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design companies|web design company|web designing companies|web designing company
2 May 2011For the past few years, we’ve heard pundits declaring each year as “year of the mobile Web”; each year trying to sound more convincing than the previous. Whether 2011 will be the real “year of the mobile” remains to be seen, but what is indisputable is the fact that the mobile usage of the Web is growing and evolving. As it evolves, so does the mobile user experience, driven by advances in mobile device technology — from better browsers on basic mobile phones (or feature phones — remember the Motorola RAZR?) to the increased adoption of smartphones and tablets.
The term “Mobile Web” is commonly used to describe accessing the internet using a mobile device. This definition is broad enough to cover everything from using a browser on a feature phone, to using highly customized apps on smartphones or tablets. “There’s an app for that” has made device-specific applications the rage of the day, with some companies starting off backwards with “we need an iPhone app” instead of first understanding what their users actually need when they are mobile, the devices that they use, and then deciding the best approach for going mobile, which may not be an app, but could be a mobile website instead. Mobile websites are universally accessible, less expensive to develop and maintain, and can be searched and accessed by most mobile phones.
Visit Author's Google+ PageCategory: Advertising Agency in Chicago|professional website design|seo consultant|seo consultants|seo consulting|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design companies|web design company|web designing companies|web designing company
5 Nov 2010You must get your web site’s search engine optimization right, mainly because proper SEO will increase your chances of obtaining those all important top rankings in the search engines. Besides, a well optimized site or page, will go a long way in weathering any abrupt changes on the web.
Below are some tips when it comes to proper search engine optimization techniques:
1. Place your main keyword phrase in your Domain Name. Over time you will see higher rankings for that phrase and keywords related to it. With Google going to Instant Search, it is believed that you will see these keyworded domains playing a much greater role in what is listed first. You still have to get those quality back-links, but having a good keyworded domain will be half your battle.
2. Place your keyword phrase in the URL for your webpage. Place it in the title, description and in the H1 tags on your page. Also place this keyword phrase and variations of it throughout your page, including at the very bottom. As for keyword density, try to keep it under 6%, this is the limit that Ezinearticles puts on their contributed content, go above this percentage and they won’t take it.
3. Place related keyworded interior links on your page. That is, keep all your content and links keyword-related to one another. This makes it easy for the search engines to index your pages and content.
4. Make sure you have an XML Sitemap which the search engines can use to quickly index your new pages. This is not only for the search engines but to help your visitors more easily navigate your site; never leave a visitor stranded.
5. Make sure all your pages load quickly. Reduce any large images that you have and break content/articles up into different pages to reduce load times.
6. Make sure your site handles 404 mistakes and your visitors are directed to your sitemap or another page on your site. If you don’t know how to correct this problem, just do a Google search for “how to set up a custom 404 file not found page” or contact your web host support to fix this issue.
7. Don’t have duplicate content on your site. Do a proper 301 redirect for the www and non-www versions of your site, since this may fool some of the search engines into believing you have two versions of your site, one with www and one without the www in the URL. For Apache servers simply place this bit of code in the .htaccess file on your server.
8. Link out to other high quality keyword related sites. Linking out to high quality sites have helped sites’ search engine rankings. Search engines, especially Google, want to see you’re connected to quality content and besides, pleasing your visitor is what it’s really all about.
9. Keep all your interior site navigation as simple as possible. Make it extremely easy for your visitors to find their way around your site. I usually don’t have any pages more than three clicks away from my homepage. All main categories or sub-categories of my site are not only listed on my home/index page but also on every page of my site. Again, never leave your visitors or the search engines stranded.
10. Place YouTube videos on content pages. Sure you will lose some visitors to YouTube, but it also connects your content with this very popular site which is owned by Google. We all know Google says it doesn’t promote its own interests, but what publicly traded company doesn’t? Completely inter-connecting all your pages and content with the countless Google programs will ensure your content won’t be missed.
To read this article in its entirety, click here.
Visit Author's Google+ PageCategory: Advertising Agency in Chicago|advertising consulting|advertising design|Chicago advertising agency|Chicago advertising company|Chicago advertising consultants|Chicago marketing agency|Chicago marketing consultants|Graphic Design Agency|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing for hospitality|professional website design|Resort Advertising|resort marketing services|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design companies|web design company
4 Nov 2010Are you in the hospitality industry and looking to improve your company’s web site? Below are some tips from Stevens & Tate Marketing that will help you improve your site and make it more user-friendly for your visitors to generate more conversions:
Accommodations and Special Packages Are What They Are Looking For
Accommodations are the key pages for users. The guest really wants to know what the room looks like that they are considering to stay in. Make sure you present your rooms in the best light. This is also an area where you can upgrade users by presenting multiple rooms on one page and showcasing the amenities for each room type.
Specials and packages pages are key. Steer price sensitive customer to dates you need to fill by offering specials they can’t refuse when they visit this section of your website.
Headlines Should Be Clear
Hotels typically want to do fluffy text but their focus groups has found they need to be succinct. Make sure your headlines tell people what the copy is about so they can easily find what they are looking for. This also helps you be found within the search engines.
Content is King
Place your key content in prominent positions, but don’t be afraid to finish your story. If you are offering information that is valuable to the reader they will scroll and continue to read. Don’t overwhelm them in website content on one page however. Be sure to make the website appear simple so a user is not overwhelmed with the amount of copy on one page.
Use Skimming Words
Remember that users still skim your web pages. Make sure to incorporate key words that will resonate with the reader to draw them into the copy they are looking for. Bold headlines and short paragraphs help for them to find what they are looking for and for what you want them to read.
Coordinate Ads Into the Site
If you are trying to draw attention to special promotions or features in your website and you want to add call outs on different pages don’t make them look like ads. Make your ads look like part of the website rather than stand apart. Users will trust and read them more than if you make them look like banner ads.
Unique Audience Pages
You have different audiences visiting your website. Make pages unique to each audience and be sure to speak to them in their own language. From the home page call out these different audience segments and lead them to the pages that are meant for them.
Do Not Overdue Main Navigation
No more than 9 main navigation elements. Nine is all that a user can digest to make a logical decision without being confused. Make your navigation easy to understand and try to withstand from catchy phrases that may cause confusion.
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!