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Social Media Marketing Agency
Coming Up: DuPage Chamber of Commerce “Women With Vision” Seminar Social Media Keynote
Category: Events|Social Media Marketing Agency|social media marketing companies|social networking consultant|Stevens and Tate
14 May 2013
WHO: Women who own their own business or are an executive in a small company with 5 or less employees
WHERE: TBD
WHEN: October 2, 2013 at NOON
DETAILS: Stevens and Tate Marketing Internet Marketing Director Nicole Wagner will be the keynote speaker for this year’s DuPage Chamber of Commerce “Women With Vision” annual fall seminar.
Nicole’s presentation Key Social Media Strategies and the Tools to Be Successful will help attendees gain hands-on working knowledge of essential social media techniques and how to use them most effectively. Participants will benefit from learning how to incorporate these strategies into their own social media program, and specific guidelines to help enhance the results of their efforts.
Be sure to check back here for more details as they become available. To learn more about Stevens & Tate’s expertise in social media, click here.
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Creating a Social Media Strategy Part 3: Conversation
Category: Social Media Marketing Agency|social media marketing companies|Stevens & Tate
28 Apr 2013Do you tune out when someone talks and talks all about themselves and never lets you in on the conversation? Well then it shouldn’t take you long to understand that your social media audience acts the same way.
The first mistake of many marketers is to talk about their product as much as possible on every platform they can; over-saturating every channel with information. With social media, as instinctive as it may be to use these platforms as a bullhorn, you can guarantee no one will listen if you’re the one doing all the talking. Social media needs to be a conversation. It sounds obvious, but conversations must have a give and take. If your brand is just blatantly trying to sell something, its fans and followers will easily see through the posts, and you can bet they will mostly ignore them (or no longer remain a fan or follower).
Try to re-imagine the main goal of social media as this: Develop a good relationship. Sales and loyalty will come after you have established a relationship. When you share content that is related to your brand, the industry you are in, and other things you think your fans and followers are interested in, you build an engaged community. Keep them coming back for more by providing content that they can gain from.
Visit Author's Google+ PageRecap: Life Services Network Annual Meeting and Exhibition
Category: Events|marketing for seniors|marketing to seniors|media strategy|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|Social Media Marketing Agency|social media marketing companies
13 Mar 2013Update:
The 2013 Life Services Network Annual Meeting and Exhibition was held two weeks ago at Navy Pier in Chicago. More than 3,000 professionals in the senior living industry gathered to share knowledge and learn about the best practices being used in social media marketing. 
Stevens & Tate Marketing President Dan Gartlan and Internet Marketing Director Nicole Wagner were there to speak about Attraction Marketing and its impact on the senior living industry.
Dan gave his presentation Attraction Marketing: How to Make your Brand, Product and Services More Attractive to Prospects on the final day of the expo at 8:30 a.m.The speech detailed proven tactics to make a brand more attractive to prospects, and include key strategies for realizing your marketing goals.
Nicole’s presentation Attraction Marketing: How Social Media Can Be a Powerful Tool followed immediately after at 10:15 a.m. It described the role of social media in a successful senior living organization, and how it fit amongst other elements of a solid Internet marketing strategy.
Visit Author's Google+ PageRecap: 2013 Social Media Summit for the Chicago Southland CVB
Category: Events|Social Media Marketing Agency|social media marketing companies|social networking consultant|Stevens & Tate
10 Mar 2013Update:
The 2013 Social Media Summit for the Chicago Southland CVB was held last week at the DoubleTree by Hilton Chicago-Alsip. Roughly 90 attendees gathered to share knowledge and learn about the best practices being used in social media marketing.
Stevens & Tate Internet Marketing Director Nicole Wagner was there, having been selected to speak for the second consecutive year. Nicole delivered this year’s keynote presentation entitled Become a Strategic Socialite: The Impact of Strategy on a Social Media Programduring the breakfast session from 8:15 a.m. – 9:15 a.m.
Her speech prepared attendees for the day ahead by focusing on the importance of strategy in a business’ social media efforts. Real-world case studies were presented to help spark new thinking, and discussion was held on how to develop the type of social media strategy a brand needs to reach its goals and marketing objectives.
Discussions were also held on Twitter throughout the day.
Visit Author's Google+ PageWhat To Know When Including Google+ Into Your Social Media Marketing Plan
Category: Ad Agency|Full-service advertising|marketing consultants|media planner|media strategy|seo consultants|Social Media Marketing Agency|social media marketing companies|social networking consultant
9 Jan 2013
When Google announced that they would be releasing a new social media platform, heads turned. Yes, the same Google that completely missed the mark with Google Buzz not too long ago. Even so, people were intrigued and the hype surrounding the release was contagious. Then the invites went out. People quickly signed up while others awaited their own invites, circles were made, and statuses were updated.
Although Google+ didn’t stop us from logging into Facebook and Twitter daily, it did bring in 400 million registered users – 100 million of which login at least once a month to check on their account. When Google recently nixed the invite only approach and opened the platform for anyone with a Gmail account, the potential for the platform’s growth meant that it was a great time for businesses to incorporate Google+ into marketing plans.
Visit Author's Google+ PageIs Twitter Right for your business?
Category: advertising agency|advertising for real estate|marketing agency|marketing and advertising agency|marketing communications|marketing for real estate|media strategy|real estate advertising|real estate marketing|real estate marketing agency|real estate marketing consultants|Social Media Marketing Agency|social networking consultant
28 Nov 2012Many companies look at Twitter as something for the younger crowd does. Zillow’s “Social CEO” says it has become one of his every day tools. In fact, Spencer Rascoff has three monitors on his desk, he said — one for “real work,” another for email, and the third for Twitter.
“It’s where the conversation is happening,” he said. “I can reach tens of thousands of people with a few key strokes.” 
In real estate marketing it seems that just telling people which houses are for sale and where the open houses are isn’t enough. While some people, like other agents, may find such information great the general public – the ones buying real estate probably will not follow a Twitter account like that.
Visit Author's Google+ PageRealtors are using social media marketing to makes sales.
Category: real estate advertising|real estate marketing|real estate marketing agency|real estate marketing consultants|Social Media Marketing Agency|social networking consultant
21 Nov 2012Realtors like, Raj Qsar, are seeing six figure pay days by using Facebook to sell real estate. Like Qsar, many other agents and brokers are adding their spending ad dollars to harness the connecting power of social media — to capture new business, to stay top of mind, to grow their community and influence and to generate higher-quality leads.
There are generally three types of marketing ads on Facebook.
- Targeted ads, which allow you to target Facebook users based on their demographics, interests, and likes. These ads run on the right side of Facebook, similar to Google advertising.
- Sponsored stories, create ads based on the interactions of a Facebook page’s fan and a specific story. The ads show up, like the targeted ads, in the right-hand column of the desktop version of Facebook once a fan “likes” a particular post. When one of the fan’s friends see the ad, it will tell them their friend “likes” it, giving social proof.
- Promoted posts, are different and are not created in the Facebook Advertising interface. When you create a post on your Facebook Page, you are able to promote that individual post. This can be an image, video, just text, or an event. The increased the visibility of promoted posts happens because it shows up in friends or friends of friends’ Facebook news feeds.
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