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seo consulting
Where to Start with Keyword Research
Category: seo consultant|seo consultants|seo consulting|web design company|web designing company
17 Jul 2012Search engines have taken over people’s lives. Although Bing is slowly catching up in popularity, Google remains king. Google has transformed the way people acquire their information especially when it comes to doing research on a new product or company. When a consumer is trying to find a specific product or service, they type in keywords so the search results they end up with have what they are looking for. The search results the consumer receives is based on the keywords they have entered and the keywords that are listed on the website as well. In order to find the right keywords for a website, keyword research is the first place to start.
Before even going on the computer, ask people how they would search for your products and services in Google. People will often give surprising answers on all the different ways they search. From there, develop a list of 15 – 20 keyword phrases that you feel are relevant if someone was to search for your website.
A keyword list is crucial because it will help with the Google’s keyword tool: www.adwords.google.com/adwords. Once you run those words into the keyword tool in AdWords, you will get similar phrases that users search on along with a popularity count on the terms. This will help guide you in later optimizing your website, so it can receive maximum exposure.
Another Google application that is essential in Search Engine Marketing is Google Analytics. Google Analytics does analyzed reports of your website traffic and see what keywords people are using to get to your website today. With information from Google AdWords and Google Analytics, you’ll be able to determine what keywords are right for you. Generally, it is recommended that you choose 15-20 keywords to start off with or 1 per page of your website.
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Nicole Wagner To Speak On Marketing At B.I.G. Event July 31st in Carol Stream
Category: marketing communications|media strategy|seo consulting|Social Media Marketing Agency|Stevens and Tate Advertising
28 Jun 2012Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing, will be speaking at the B.I.G.—Believe, Inspire, Grow—event in Carol Stream on July 31st.
The focus of the July meeting is “Mastering the Art of Attraction.” Wagner will deliver a 90-minute presentation on Attraction Marketing (www.AttractionMarketingUS.com), which is the process of making a company, its products, services and culture more attractive to prospects by driving specific marketing initiatives with people and resources already in place.
“In short, Attraction Marketing means improving a company’s attractiveness to both prospects and to the marketplace,” she explained. “The strategies presented demystify marketing, speaking about its themes, objectives and tactics in human terms.”
In her presentation, Wagner will touch upon the six key strategies of Attraction Marketing. Although independent of each other in scope and tactics, they all work together toward the same objective—to drive a company’s “attractiveness” to potential clients. The strategies are:
• All Dressed Up: Making a great first impression by keeping your Internet and website content relevant to the marketplace today.
• Show Up In Style: Improving your tradeshow and association events results by setting goals and adding preplanning to every show and event.
• Be Impressive: Increasing your position as a thought leader in your industry, with white papers, public relations and public speaking.
• Become A Socialite: Integrating Social Marketing to your marketing mix gives customers and prospects the opportunity to share ideas and interact.
• Lend A Hand: Leveraging pro bono work to its maximum potential for improving your culture, offering your team meaningful work and building deep relationships with industry leaders.
• Stay Top Of Mind: Capitalizing on your database through mail and email to keep prospects in touch with your thinking beyond your salespeople’s reach.
The objective of this informative session, according to Diane Beaulieu, Pod Leader for B.I.G., is to share successful methods for reaching a target audience and drawing them into the businesses time and time again.
Why Search Engine Marketing Matters
Category: marketing agency|marketing communications|seo consultant|seo consultants|seo consulting|Social Media Marketing Agency
27 Jun 2012Peers play a major role in influencing people’s lives, especially when it comes to buying decisions. We ask those around us for personal product and service recommendations from everyday items like laundry detergent to long-time investments such as a car. However, the days of going next door to ask a neighbor about their new mini van are past and people are now looking to their trusted friend, the Internet, to guide them in the right direction by way of search engines.
Search engines have been around for a few decades, but they have quickly grown in recent years and it is estimated that 75% of Americans are using search engines on a regular basis. More people are using the Internet than the traditional yellow pages to find local services. Search engines are affecting businesses of all kinds because if a business is not listed in the top of the results, it eliminates their chances of establishing a customer base.
Search engines are not the only tools that influence consumers’ decision-making process; social media is a major game player too. Since 96% of Americans are on Facebook, it’s hard to ignore the impact social media has. Consumers are interacting with brands on a whole new level by “liking” their page on Facebook. By “liking” a brand on Facebook, consumers are able to receive constant product updates and develop a more personal relationship with the brand, which explains why 61% of Facebook users who have liked a brand note that they are more likely to purchase from that brand.
However search engines and social media are not mutually exclusive because 48% of consumers combine social media and search engines in their buying process. It would be foolish at this point in time to not to devote time to both of these entities. With the right keyword research, search engine marketing is a cakewalk.
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How Marketers Can Connect with the 3 Mindsets of Search
Category: Dan Gartlan|marketing and advertising agency|seo consultant|seo consultants|seo consulting|Stevens & Tate|Stevens and Tate
28 Sep 2011A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of “expertise” in the eyes of searchers is evolving. Read the rest of this entry »
Social Media News: Google+
Category: seo consultant|seo consultants|seo consulting|Social Media Marketing Agency|social media marketing companies|social networking consultant|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
5 Aug 2011Since it opened up in late June, Google+ has already signed up 25 million users. At this growth rate, it is on target to pass Twitter with adult users online (link to article). What does this mean to the business owners?
Currently, Google+ is controlling the growth rate of new users. Some of the features are looking promising. The Circles feature is one. With this feature, you can organize your friends into circles. Then when you make a post, you can select which circle of friends you want to read that post. At this point, Google+ is not open for business pages, but when it does a business could have a circle for clients or even a circle for customers. This will allow the businesses to make posts and directly target those they want. Read the rest of this entry »
Website design and search engine optimization (SEO) help providers build census
Category: Dan Gartlan|Franciscan Communities advertising|marketing for seniors|marketing seniors|marketing to seniors|professional website design|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|seo consultant|seo consultants|seo consulting|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design company
13 Apr 2011The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before.
With seniors and their adult children becoming savvier in Internet usage, it is becoming critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determine which community to visit.
Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet.
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- Tags: e-mail marketing services, search engine marketing agency, search engine marketing services, search engine optimization, senior living advertising, senior living advetisin agency, senior living marketing, senior living marketing consultants, Stevens & Tate, Stevens & Tate Marketing, Stevens and Tate, web 2.0 marketing agency
Your Business Listings Online
Category: seo consultant|seo consultants|seo consulting|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
4 Mar 2011You have a website and have submitted it to the major search engines. Great! You aren’t done. Have you checked to see if your business is showing up under business directories?
The three main search engines (Google, Yahoo and Bing) all have directories where you can list your business. For example, go to Google and do a search for “Italian Restaurant”. When the results come back, click on the Places icon on the left and you will see a listing with map icons next to each entry. Does your business show up when you do a search for it?
If you don’t find your business listed, you will need to claim it. This is important because claiming your listing will get you better rankings on search results, show customers the correct information about your business, and prevent your listing from getting hijacked (i.e. edited by someone who is not the business owner). To claim your business, use the following URLs:
- Google Places – http://places.google.com/business
- Yahoo Local – http://local.yahoo.com
- Bing Local Listing Center – https://ssl.bing.com/listings/BusinessSearch.aspx
Going back to the Google example, when you go to Google Places it will ask you to log in with your Google account. If your business doesn’t have a Google account, make one. It is free. It is recommended that the email address for the account not be a personal one. Set up a specific email address that can be used for this only. Once you have your account and are logged in, you will see a button that says “List Your Business”. Click it. You then have to enter your business phone number. If this returns a listing, you can start editing it. Otherwise, add a new listing.
When you update your listing, you can have up to 5 keyword phrases. This is where you place the phrases you want people to find your business with. Remember when you used “Italian Restaurant” earlier. This is a phrase the businesses used for their listing. You get 200 characters for your description, so take advantage of it. The more accurate information you can enter on the form, the better. Click the Submit button on the bottom when you are done.
The final step for Google Places is the verification process. You can select to get a phone call or get a postcard. Either method will send you a PIN number that needs to be entered to finish the update process. The phone call will go to the business phone you used when doing the initial search. The postcard will go to the business address.
Other useful business directories you should check are as follows (there are more, but this will get you started):
- USA Explorer – http://www.theusaexplorer.com
- Dex Knows – http://www.dexknows.com
- YellowBot – http://www.yellowbot.com
- Yelp – http://www.yelp.com
Good luck and if you need help with your Search Engine Marketing program, please let us know.
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