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senior living marketing
Recap: Life Services Network Annual Meeting and Exhibition
Category: Events|marketing for seniors|marketing to seniors|media strategy|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|Social Media Marketing Agency|social media marketing companies
13 Mar 2013Update:
The 2013 Life Services Network Annual Meeting and Exhibition was held two weeks ago at Navy Pier in Chicago. More than 3,000 professionals in the senior living industry gathered to share knowledge and learn about the best practices being used in social media marketing. 
Stevens & Tate Marketing President Dan Gartlan and Internet Marketing Director Nicole Wagner were there to speak about Attraction Marketing and its impact on the senior living industry.
Dan gave his presentation Attraction Marketing: How to Make your Brand, Product and Services More Attractive to Prospects on the final day of the expo at 8:30 a.m.The speech detailed proven tactics to make a brand more attractive to prospects, and include key strategies for realizing your marketing goals.
Nicole’s presentation Attraction Marketing: How Social Media Can Be a Powerful Tool followed immediately after at 10:15 a.m. It described the role of social media in a successful senior living organization, and how it fit amongst other elements of a solid Internet marketing strategy.
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“iPod Marketing” Not An Effective Senior Living Marketing Strategy
Category: marketing for seniors|marketing to seniors|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants
15 Oct 2012When Apple introduced the iPod, music lovers rejoiced, but in senior living communities where “iPod marketing” is practiced, there’s not so much cause for celebration as mystery shoppers say it negatively impacts lead conversion.
While several different groups offer mystery shopping services for senior living communities, the people who came up with the term “iPod marketing” (in this context) were not professionals; rather, they were students enrolled in George Mason University’s Senior Housing Administration program, which for 10 years has required them to mystery shop a community and report back to the class.
As each class presented its findings, a trend toward four basic—and faulty—approaches to senior living marketing emerged, says Andrew Carle, the program’s founder and executive-in-residence.
Read More at Senior Housing News
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The New Media Mix Will Solve Planning Season Fears
Category: B2B Ad agencies|marketing for real estate|real estate advertising|real estate marketing|senior living advertising|senior living marketing|Social Media Marketing Agency|Stevens & Tate|Stevens and Tate
28 Oct 2011This time of year can terrify even the most seasoned builder and senior housing marketers…it’s the heart of the dreaded planning season! Don’t fear; there are ways to make the experience less frightful and more insightful. Here are some things to consider as you approach 2012.
Is your spending mix designed to optimize results for how media is consumed today or are you relying too much on what has worked in the past? There’s a new media mix—and it is far different than ever before, with more media channels, more devices, and even more opportunities to connect with home shoppers. How do you find the most effective balance within a budget that makes sense now?
Take social marketing, for example, which has completely redefined the digital media space. Many builders are still struggling to understand how to monetize social media. The key is to treat it like any other corporate initiative—establish a business and messaging strategy that elevates your brand and execute on it. Read the rest of this entry »
iCloud, iPad, and Seniors
Category: Advertising Agency in Chicago|Advertising consultant|Dan Gartlan|marketing for seniors|marketing to seniors|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|Stevens & Tate|Stevens and Tate
27 Sep 2011How The Apple iPad and New iCloud Can Connect More Seniors
Research continues to show the positive, life-enhancing effects that the Internet can have on senior adults. Beyond just staying in touch with family and friends, going online provides seniors with an interactive outlet to the world – and studies show that it can also provide a myriad of health benefits. For example, increasing personal communications can decrease feelings of depression and isolation, as well as stimulate the brain and enhance cognitive abilities.
Today, seniors access the Internet via their computer for a variety of things, from researching information and keeping up with modern culture and society, to socializing, watching videos and sharing pictures. Being active online can ultimately enrich their lives by connecting them to their families and the world around them.
But what about those seniors who were left behind – the ones who never learned computer skills or how to use the Internet through work or social means? Until recently, starting from scratch and learning these skills would be difficult. But all of that is beginning to change, with the introduction of the iPad and other easy-to-use tablet devices available today. Read the rest of this entry »
Using Website Design and SEO to Attract More Prospective Residents
Category: Franciscan Communities advertising|marketing for seniors|marketing to seniors|professional website design|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|seo consultant|seo consultants|Social Media Marketing Agency
21 Sep 201175% of Americans use search engines on a regular basis when online. And the senior market is no exception. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before. This means that the development of a strong website with relevant content that is search engine friendly is also becoming increasingly more important in the senior living industry.
As seniors and their adult children become savvier in Internet usage, it is more and more critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determining which community, or communities, to visit.
Once your website is found it is essential that it be easy to navigate, provide useful and relevant information to help educate your visitors and build trust in your brand, and contain engaging content to draw them in.
Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet, and moving a more significant portion of their budget to the online space. To help give you a clearer idea of the things that you should be considering and implementing for your own website or Internet Marketing program, this article will showcase two specific examples of senior living providers that have focused strongly on Internet Marketing. Read the rest of this entry »
Visit Author's Google+ PageSenior Living Marketing News: Transparency is Key in Assisted Living, Jarvis Says
Category: marketing for seniors|marketing seniors|marketing to seniors|professional website design|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants
27 Jul 2011At this year’s ALFA Conference & Expo, Jeff Jarvis, author of What Would Google Do? brought up an interesting point of view regarding transparency in the assisted living industry. Specifically, Jarvis suggests publishing fee structures on the company website, providing answers to common questions, eligibility criteria and services offered. Industry leaders are now weighing in on this discussion on the ALFA Forum, with differing opinions.
Visit Author's Google+ PageWebsite design and search engine optimization (SEO) help providers build census
Category: Dan Gartlan|Franciscan Communities advertising|marketing for seniors|marketing seniors|marketing to seniors|professional website design|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|seo consultant|seo consultants|seo consulting|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design company
13 Apr 2011The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before.
With seniors and their adult children becoming savvier in Internet usage, it is becoming critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determine which community to visit.
Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet.
Read the rest of this entry »
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