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real estate advertising
Is Twitter Right for your business?
Category: advertising agency|advertising for real estate|marketing agency|marketing and advertising agency|marketing communications|marketing for real estate|media strategy|real estate advertising|real estate marketing|real estate marketing agency|real estate marketing consultants|Social Media Marketing Agency|social networking consultant
28 Nov 2012Many companies look at Twitter as something for the younger crowd does. Zillow’s “Social CEO” says it has become one of his every day tools. In fact, Spencer Rascoff has three monitors on his desk, he said — one for “real work,” another for email, and the third for Twitter.
“It’s where the conversation is happening,” he said. “I can reach tens of thousands of people with a few key strokes.” 
In real estate marketing it seems that just telling people which houses are for sale and where the open houses are isn’t enough. While some people, like other agents, may find such information great the general public – the ones buying real estate probably will not follow a Twitter account like that.
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Realtors are using social media marketing to makes sales.
Category: real estate advertising|real estate marketing|real estate marketing agency|real estate marketing consultants|Social Media Marketing Agency|social networking consultant
21 Nov 2012Realtors like, Raj Qsar, are seeing six figure pay days by using Facebook to sell real estate. Like Qsar, many other agents and brokers are adding their spending ad dollars to harness the connecting power of social media — to capture new business, to stay top of mind, to grow their community and influence and to generate higher-quality leads.
There are generally three types of marketing ads on Facebook.
- Targeted ads, which allow you to target Facebook users based on their demographics, interests, and likes. These ads run on the right side of Facebook, similar to Google advertising.
- Sponsored stories, create ads based on the interactions of a Facebook page’s fan and a specific story. The ads show up, like the targeted ads, in the right-hand column of the desktop version of Facebook once a fan “likes” a particular post. When one of the fan’s friends see the ad, it will tell them their friend “likes” it, giving social proof.
- Promoted posts, are different and are not created in the Facebook Advertising interface. When you create a post on your Facebook Page, you are able to promote that individual post. This can be an image, video, just text, or an event. The increased the visibility of promoted posts happens because it shows up in friends or friends of friends’ Facebook news feeds.
Occupy Moves to Real Estate Advertising With Occupy Our Homes
Category: real estate advertising|real estate marketing|real estate marketing agency|real estate marketing consultants
8 Oct 2012Occupy Our Homes, an offshoot of the Occupy Wall Street movement, launched a national ad campaign this week aimed at inspiring beleaguered homeowners to battle foreclosure and eviction. The organization has created a foreclosure-resistance template and support network that it hopes borrowers will use to fight off repossession of their homes.
The group has affiliates across the country, and some of them have already helped a number of distressed homeowners stave off foreclosure.
Five of these homeowners appear in the ad, including a veteran, Bobby Hull, who obtained a loan modification after local OOH affiliates staged an extended sit-in at his property last year. AOL Real Estate reported on the sit-in in its early stages.
The ad closes with a plug for the group’s website, OccupyOurHomes.org, which directs homeowners to the organization’s affiliates and provides a field manual for battling foreclosure by using Occupy sit-in tactics.
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Branding the American Dream: How to Market Homebuilders
Category: Advertising Agency in Chicago|Advertising consultant|Branding Advertising Agencies|Mark Beebe|real estate advertising|real estate marketing|real estate marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
20 Dec 2011Have you ever wondered who was the builder of your home? And I also am betting that you know more about your car than the biggest purchase of your life. Why is that? Branding the American Dream isn’t any less important as your disposal car. You probably have researched your flat panel television maker more than what insulation was used in your home.
Here is an interesting fact. General Motors spends THREE BILLION dollars on media every year. Chevrolet spends close to ONE BILLION. Homebuilders spend between 80- 90% less in marketing dollars to help brand their offerings. Typically everyone buys a car within their lifetime, probably 50% buy a new car, yet SEVEN MILLION new homes were built last year in a terrible economy and I am betting again, you can’t name four builders in your area.
In my opinion this is a HUGE opportunity for any homebuilder to take hold of America and brand itself so its top of mind when you are searching for your next home. Yes, it takes capital and heavy marketing. Which reminds me of this story about cutting your loses:
GM had invented the first electric car. When doing the math, they came to realize they would lose 200 million dollars if they released that car. They were so proud of figuring out how the battery compartment fit that they overlooked of how the board would scratch the project. Toyota heard about this advancement in transportation technology and went to town inventing the Prius. Of course they knew they were going to lose 200 million dollars the first year, however, that did not stop them. They realized that year three and four would be when America would catch up to the idea and Toyota would be the FIRST to own the brand of ELECTRIC. The president wanted electric and Toyota to be synonyms. The rest is history.
Today when you think of Electric do you think General Motors?
When you tell people about your car, you know the brand, everything in that brand, features, history, and brag about the service department. When you buy a house you simple buy a house. Do you see the opportunity?
The New Media Mix Will Solve Planning Season Fears
Category: B2B Ad agencies|marketing for real estate|real estate advertising|real estate marketing|senior living advertising|senior living marketing|Social Media Marketing Agency|Stevens & Tate|Stevens and Tate
28 Oct 2011This time of year can terrify even the most seasoned builder and senior housing marketers…it’s the heart of the dreaded planning season! Don’t fear; there are ways to make the experience less frightful and more insightful. Here are some things to consider as you approach 2012.
Is your spending mix designed to optimize results for how media is consumed today or are you relying too much on what has worked in the past? There’s a new media mix—and it is far different than ever before, with more media channels, more devices, and even more opportunities to connect with home shoppers. How do you find the most effective balance within a budget that makes sense now?
Take social marketing, for example, which has completely redefined the digital media space. Many builders are still struggling to understand how to monetize social media. The key is to treat it like any other corporate initiative—establish a business and messaging strategy that elevates your brand and execute on it. Read the rest of this entry »
Homebuilder Marketing: Website Design That Drives New Home Sales
Category: marketing for real estate|professional website design|real estate advertising|real estate marketing|real estate marketing agency|Stevens & Tate|Stevens and Tate
31 Aug 2011An engaging well designed website is the single most valuable marketing tool for your new home communities. As the center piece of your marketing program it is critical that your website is not just designed well, but designed to sell. In today’s web centric world your marketing program is only as good as your website! Nearly 90% of home buyers start their new home search online. Your website has become your online sales center and where critical home buying decisions are made. Does your community website encourage sales and help move buyers down the sales pipeline?
Visit Author's Google+ PageSmart Sealed Selects Stevens & Tate Marketing
Category: B2B Ad agencies|Dan Gartlan|marketing for real estate|real estate advertising|Stevens & Tate|Stevens and Tate
24 Aug 2011LOMBARD, ILL.,Aug. 11, 2011 – Smart Sealed, Chicago-based specialists in weatherization, energy audits, residential and commercial energy consultation, and insulation, has selected Stevens &Tate Marketing for advertising and marketing services. The Lombard-based agency is increasing Smart Sealed’s market presence and promoting its brand as a leading provider of whole house solutions for healthier, more comfortable and energy-efficient residences.
“After decades of experience specializing in construction, architecture and energy efficiency, the team at Smart Sealed have a thorough understanding of what it takes to create a healthy, comfortable, energy-efficient building,” said Jane Amidei, director of sales and marketing for Smart Sealed. The company was formed in 2010 to fill a niche in weatherization services. “In choosing Stevens & Tate, we knew we’d be working with a company who not only understands marketing to homeowners but also has experience in reaching the business-to-business audience with on-target messaging.” Read the rest of this entry »
Visit Author's Google+ PageWhat is the Daily Twitch?
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
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