75% of Americans use search engines on a regular basis when online. And the senior market is no exception. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before. This means that the development of a strong website with relevant content that is search engine friendly is also becoming increasingly more important in the senior living industry.

As seniors and their adult children become savvier in Internet usage, it is more and more critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determining which community, or communities, to visit.

Once your website is found it is essential that it be easy to navigate, provide useful and relevant information to help educate your visitors and build trust in your brand, and contain engaging content to draw them in.

Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet, and moving a more significant portion of their budget to the online space. To help give you a clearer idea of the things that you should be considering and implementing for your own website or Internet Marketing program, this article will showcase two specific examples of senior living providers that have focused strongly on Internet Marketing. Read the rest of this entry »