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packaging design
Marketing to kids makes them healthier?
Category: design and packaging|food marketing company|Food retail advertising|Food retail marketing|packaging and design|packaging design|retail marketing
14 Nov 2012The Produce Marketing Association recently met in Anaheim, CA to discuss ways to market product to kids. Previously they were focusing on marketing to moms.
“Produce is all about helping people eat more healthfully, but also have more fun when they’re eating,” said Bryan Silbermann, president and CEO of the Produce Marketing Association.
Different product companies are teaming up with brands, such as Disney, to create catchy packages to attract kids. For example, salad company Ready Pac Produce partnered with Disney to put some of their well-known characters on the packaging.
“We’ve got the ‘Shake It Up’ brand on our Caesar salad. We have Mater from ‘Cars’ on our mini-meals; and Mickey, of course,” said Ready Pac Director of Marketing Tristan Simpson. “Kids love mixing and tossing the salad themselves, and then we have four mini-meals. There’s also a fun surprise in each product for the kids.”
Targeting your audience with the right marketing message will lead to more customers and sales.
Read more at ABC News
As a leading food retail advertising agency, Stevens & Tate has over twenty years experience in all areas of food retail marketing, branding and package design. Clients have ranged from top national grocers and food manufacturers such as Aldi Food Market and Handi-Foil, to local non-profits including the Northern Illinois Food Bank. Check out our case studies to learn more about how this food retail marketing agency can help products fly off the shelves and take your brand to new heights.
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Private Label Package Design Builds Loyalty for Retailers
Category: design and packaging|package design firm|packaging design|private label design advertising|Stevens & Tate
9 Apr 2012Thanks to their increasing allure for shoppers, private-label brands—a.k.a. “house, “store,” and “own” brands—have become big business for retailers. The Private Label Manufacturers Association (PLMA [New York, NY]) says that over the past decade, annual sales of private-label products have risen by 40% in supermarkets and by 96% in drug chains, reaching more than $100 billion in 2010.
Private-label brands are the stars of the show—and prime moneymakers on the shelves—at Sunflower Farmers Market (Boulder, CO, Phoenix, AZ), a network of full-service grocery stores in the Southwest. “Whenever we introduce a private-label item, it skyrockets straight to the top of its category,” says Daniel Sinclair, director of private label for the 36-store chain, where the inventory includes a mix of house and national brands.
Read more at the Package Design Mag
Visit Author's Google+ PagePackage Design Agency: Coke goes ‘Arctic’ white
Category: brand packaging|packaging and design|packaging design|retail marketing
26 Oct 2011
Coke it turning its red cans white to mark a partnership with the World Wildlife Fund to help protect the Arctic habitat of the polar bear, which is facing degradation as sea ice melts at an “alarming rate.” “We’re using one of our greatest assets—our flagship brand, Coca-Cola—to raise awareness for this important cause,” says Muhtar Kent, chairman and CEO of The Coca-Cola Company.
Package Design Agency: Sharpie Draftfcb celebrates magic-marker artists like cup-doodler Cheeming Boey
Category: Advertising agencies Chicago|Branding Advertising Agencies|design and packaging|packaging design|Social Media Marketing Agency|social media marketing companies
16 Aug 2011The permanent marker might not be as celebrated as the paintbrush, the chisel, or even the ball-point pen. But it can launch an artistic career just the same.
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The Power of Packaging Doesn’t Stop at the Store
Category: brand packaging|Dan Gartlan|design and packaging|design for packaging|packaging design|retail marketing|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
23 May 2011Make Sure Your Product’s Vessel Makes a Brand’s First (and Second) Impression
As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging.
In today’s fragmented marketing environment, packaging is far more than a product’s vessel; it is the physical manifestation of a brand experience and an important part of a brand promise. As such, packaging should be a critical piece of a brand’s integrated communication strategy.
Private Labels Continue To Gain Popularity
Category: Aldi advertising agency|design and packaging|design for packaging|food marketing companies|food marketing company|Food retail marketing|Food retail marketing agency|grocery marketing agency|package design firm|packaging and design|packaging design|private label design advertising|retail marketing|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
6 Apr 2011Here is an excerpt from an interesting article posted on The Daily Finance, discussing the rise in market share for private label packaging. Companies like ALDI and Trader Joe’s have long since invested heavily in private label brands in their respective stores, and as the article points out, created products and packaging that rivals the quality both inside and out of the competing national brands. The “shame” of buying house brands has been fading away for years and for the money-conscious consumer it is more important than ever to be frugal. Read the rest of this entry »
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