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media consulting
GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Category: media agencies|media consultancy|media consulting|media planner|media strategy|Stevens & Tate
24 May 2013James Dohnert | March 28, 2013 |
GroupM projects that global digital ad spend will exceed $113 billion by year’s end. According to a recent report by the firm, digital advertising hit $99 billion last year. GroupM found that North America was the biggest investor in Internet advertising for 2012. The group believes that tablets and smartphones could be a major factor in the growing investment in digital ads.GroupM predicts that digital ad spending will increase by over 14 percent from 2012 to 2013. The uptick would continue a trend of increased funding for digital ads over the past three years.
According to GroupM’sreport, digital ad spending jumped over 16 percent from 2011 to 2012.North America was reported to be the biggest spender for digital ads. GroupM found that North American advertisers spent over $38 billion on digital ads in 2012. Asia-Pacific was reported to be the second biggest spenders for digital ad spend with over $30 billion.
Is open innovation the future of advertising?
Category: Advertising agencies Chicago|media agencies|media consulting|media strategy|Stevens & Tate
22 May 2013Crowdsourcing, or soliciting services, ideas or content from a group of people or online community, is an innovation that has turned many traditional models on their heads. Advertising agencies and digital media shops are not immune to this new trend. This article posted by Cheryl Ross to MediaJobs.com discusses the trend as it pertains to advertising.
Two industry experts have shared their views about the future of advertising in a blog featured in the Harvard Business Review – and their ideas make for “disruptive reading” for any art director or account manager with an eye for innovation.
John Winsor, CEO of Victors and Spoils, and Wharton School Professor of Marketing, Jerry Wind, begin with the statement, “Much like newspapers, conventional advertising agencies are becoming irrelevant.”
No cages
If this is causing a cold sweat to break out in the reading art director or account manager, relax. They’re far from pessimistic. Agencies, they say, need to capitalize on today’s new democratized creativity trends facilitated by crowdsourcing, open innovation and co-creation. When Windsor’s agency heard that Harley Davidson was dropping a long-term agency, it chose to steer away from the traditional pitch process. Instead, it posted a brief to its 7,200-strong crowd of strategists and creatives, comprising freelancers, brand and advertising enthusiasts and moonlighters from other agencies. All had chosen to collaborate on the new open working model (aptly called “No Cages”) at V&S. Read the rest of this entry »
Visit Author's Google+ PageSix ‘Megatrends’ That Will Shape The Future Of Digital Media
Category: Advertising agencies Chicago|media agencies|media consulting|media strategy|Stevens & Tate
15 May 2013Signs point that the era of mass media is behind us. Stevens & Tate invites you to read this article by John Villasenor of Forbes about the trends in digital media that are shaping its future.
The World Economic Forum is perhaps best known for its annual meeting in Davos, Switzerland, which brings together heads of state, CEOs of some of the world’s largest companies, and assorted other movers and shakers for a week of speeches, panels, and workshops in the Swiss Alps each January. But the Forum also works year-round through its network of over eighty global agenda councils, which address a diverse range of topics including biotechnology, climate change, energy security, and youth unemployment.
Since last year, I’ve been a member of the Forum’s global agenda council on the intellectual property system. We’ve taken a careful look at the forces shaping how people are creating and sharing digital media today, and perhaps even more importantly, what the world of digital media will look like in the coming years. We’ve distilled these down to a set of six digital content “megatrends” that, translated from policy-wonk language into English, are as follows: Read the rest of this entry »
Visit Author's Google+ PageNewspaper Inserts with QR Codes, Tags, PURLs Can Impress Gen Y, Gen X
Category: media agencies|media consultancy|media consulting|media planner|media strategy|Social Media Marketing Agency
13 May 2011Targetmarketingmag.com takes a look at the strength of a marriage between print and digital marketing by way of QR codes, MS Tags, geographically personalized URLs (geoPURLs) and stronger Web portals that transform print content into interactive online experiences. While many brands indicate that they plan to reduce newspaper advertising in the coming years, the article points out that newspaper inserts continue to be one of the most influential channels impacting consumer buying decisions, with, surprisingly, 47% of Gen Y and 61% of Gen X rely on newspaper inserts for shopping research. By considering newspaper inserts—enhanced with a QR Code, MS Tag or geoPURL —the traditional print channels can make an impression on these digital-savvy groups – MediaBuyerPlanner.com
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Newspaper Advertising Still Primary Shopping Information Source
Category: Dan Gartlan|media agencies|media consultancy|media consulting|media planner|media strategy|retail marketing|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
20 Apr 2011Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s media landscape. “This important new research reaffirms the power of newspaper advertising to engage consumers and drive them to take action,” said NAA President and CEO John Sturm. “More than all other media, adults continue to turn to newspapers to inform shopping decisions that lead to purchases. They are an opt-in media in an opt-out world, making newspaper advertising an ideal and effective choice for advertisers who want to reach consumers ready to shop and spend.” Read the rest of this entry »
Are Digital Marketers Ignoring Baby Boomers?
Category: marketing communications|marketing for seniors|marketing seniors|marketing to seniors|media agencies|media consultancy|media consulting|media planner|media strategy|Social Media Marketing Agency|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
12 Apr 2011An email article sent by 94.7 WLS-FM discusses how essential digital media is in reaching Baby Boomers…
Boomers’ lives are going in many different directions, as empty-nesters, step-parents, grandparents and caregivers. For all of these roles, the Internet and digital media are absolutely essential.
eMarketer estimates 78.2% of this cohort is online, nearly 60 million adults. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending.
“The baby boomers grew up being chased by marketers and advertisers that tailored products and brands to appeal to them,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report, “Digital Lives of Boomers: Reaching Them Online.” “Now the median age of this cohort is 55, and many boomers feel as if they have dropped off many marketers’ radar.”
Visit Author's Google+ PageWe Like The Internet But We Still Love Our TV
Category: Advertising Agency in Chicago|media agencies|media consultancy|media consulting|media planner|media strategy|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
31 Mar 2011The internet is consuming ever more of our waking moments, claims a recent AdAge article, not to mention ever more ad spending, but that doesn’t mean that traditional media is the loser. At least not when “traditional media” means TV. They go on to say that according to the latest research from eMarketer, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010. The research firm attributes the share growth to the “recovering economy,” but also found the industry is expanding at the expense of other media, specifically newspapers and magazines, and to some degree the internet. Read the rest of this entry »
Visit Author's Google+ PageWhat is the Daily Twitch?
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
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