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marketing seniors
Senior Living Marketing News: Transparency is Key in Assisted Living, Jarvis Says
Category: marketing for seniors|marketing seniors|marketing to seniors|professional website design|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants
27 Jul 2011At this year’s ALFA Conference & Expo, Jeff Jarvis, author of What Would Google Do? brought up an interesting point of view regarding transparency in the assisted living industry. Specifically, Jarvis suggests publishing fee structures on the company website, providing answers to common questions, eligibility criteria and services offered. Industry leaders are now weighing in on this discussion on the ALFA Forum, with differing opinions.
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Website design and search engine optimization (SEO) help providers build census
Category: Dan Gartlan|Franciscan Communities advertising|marketing for seniors|marketing seniors|marketing to seniors|professional website design|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|seo consultant|seo consultants|seo consulting|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design company
13 Apr 2011The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before.
With seniors and their adult children becoming savvier in Internet usage, it is becoming critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determine which community to visit.
Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet.
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- Tags: e-mail marketing services, search engine marketing agency, search engine marketing services, search engine optimization, senior living advertising, senior living advetisin agency, senior living marketing, senior living marketing consultants, Stevens & Tate, Stevens & Tate Marketing, Stevens and Tate, web 2.0 marketing agency
Are Digital Marketers Ignoring Baby Boomers?
Category: marketing communications|marketing for seniors|marketing seniors|marketing to seniors|media agencies|media consultancy|media consulting|media planner|media strategy|Social Media Marketing Agency|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
12 Apr 2011An email article sent by 94.7 WLS-FM discusses how essential digital media is in reaching Baby Boomers…
Boomers’ lives are going in many different directions, as empty-nesters, step-parents, grandparents and caregivers. For all of these roles, the Internet and digital media are absolutely essential.
eMarketer estimates 78.2% of this cohort is online, nearly 60 million adults. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending.
“The baby boomers grew up being chased by marketers and advertisers that tailored products and brands to appeal to them,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report, “Digital Lives of Boomers: Reaching Them Online.” “Now the median age of this cohort is 55, and many boomers feel as if they have dropped off many marketers’ radar.”
Visit Author's Google+ PageNew Study Shows America’s Biggest Spenders Are Grandparents
Category: marketing communications|marketing for seniors|marketing seniors|marketing to seniors|media planner|media strategy|retail marketing|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
7 Mar 2011In an article by eMarketer earlier this week, they discuss a new study that found that grandparents are some of the biggest spenders in this current economy. There is some interesting data in their article and is definitely worth the read. They go on to say that although this partly to due with the poor economy, it is exposing them to more digital media and a savvy audience is good for marketers. Here is a except from the article:
Grandparents are a large and influential consumer segment
Grandparents are a powerful force in the US economy. According to Nielsen, grandparent households spend 4.4% more each year than all other households. And, it’s no secret they love to spend on their grandkids. Almost 40% of grandparents in the Nielsen data said they provided support such as clothing or food for their grandchildren. During the next few years, grandparents are set to become an even more powerful consumer segment. Nielsen reports the population of 69.6 million grandparents currently in the US will rise 11% by 2015.
One effect of the recession has been a rise in the number of grandparents living with younger family members. According to a March 2010 Pew Research Center study, the number of Americans living in multigenerational households rose to 49 million in 2008, representing 16.1% of the population. Those are households with at least two adult generations or grandparents and another generation. This trend had been in motion ever since the proportion of multigenerational households hit a low of 12% in 1980, though economic conditions have certainly contributed to recent rises.
Read the full article here on eMarketer then be sure to come back and share your thoughts with us.
Visit Author's Google+ PageSenior Living Marketing: Rydal Waters and Rydal Park Signs On With Stevens & Tate
Category: Chicago marketing agency|Chicago marketing consultants|marketing and advertising agency|marketing for seniors|marketing seniors|marketing to seniors|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
2 Dec 2010Rydal Waters and Rydal Park quickly underwent redevelopment and construction while signing on for an all new marketing experience at the end for 2009.
Out of Abington Township, Pennsylvania, Rydal Waters is a newly constructed planned Continuing Care Retirement Community looking to attract by offering a unique senior living housing. Also out of Abington Township, Rydal Park is an established and successful Continuing Care Retirement Community looking to take a cooperative approach to 2008 fourth quarter and 2009 marketing with Rydal Waters.
Both owned and operated by Presby’s Inspired Life, an organization that has served senior adults in the Greater Delaware Valley for more than 50 years, the communities strive to fill their housing units.
Within the rapid construction and reconstruction timelines commissioned in 2008, the two communities were forced with developing new marketing for their communities. Working as a hired consultant from Greenbrier, Stevens & Tate stepped up to the plate.
“I always tell people that Stevens & Tate knows more about my business than I do. They are strategic in their thinking, careful to pay attention to all the details, their execution is exemplary and they are fun people,” commented Barry Johnson, Senior Vice President of Marketing for Greenbrier Development.
To find out more about Rydal Park, please visit http://rydalpark.org/. To learn more about Rydal Waters, please visit http://rydalwaters.org/.
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Senior Living Marketing News: Seniors Are Online
Category: advertising company|Advertising consultant|advertising consultants|advertising consulting|advertising design|marketing and advertising agency|marketing communications|marketing for seniors|marketing seniors|marketing to seniors|professional website design|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|seo consultant|seo consultants|seo consulting|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
4 Aug 2010Think seniors aren’t online? Think again. A recent Nielson report shows that the number of adults 65 years old or older actively using the Internet has increased by more than 55 percent in the last five years. That’s more than 17 million people who you can reach online.
What does that mean for you when marketing a senior living community? It means you must have a strong online presence. More importantly, your website must be easy to find, easy to read and easy to navigate.
How do make your senior living website easy to find? Make it search engine friendly. Use keywords in your headlines and body copy that consumers would use to search for your property…words like senior care facility, age-restricted housing, and assisted living. And revise your content frequently, this keeps search engines—as well as consumers—coming back to your site for updates.
To make your website easy to read. Use photos that illustrate your facility and represent your demographic. Show active adults enjoying your recreational amenities and living a full life. This will ease their minds about making a major moving decision. Make font sizes age appropriate so words are easy to read on the screen. And use colors that are pleasing to the eye and not harsh and overwhelming.
Also, your website should both educate viewers and promote the best aspects of your property. Most seniors have ample free time and statistics show they are spending more time on the web than ever before. To keep them engaged on your website, have tips and interactive tools that provide useful content. A moving checklist or cost of living calculator are some tools that work well with seniors looking for new housing options. And don’t forget to include testimonials from happy residents!
Finally, make sure your website is easy to navigate. Have tabs that are readily accessible from all pages linking to important information your readers will value. If you have special offers or promotions, make them stand out with an eye-catching graphic element and make sure the artwork clicks through to a page that explains the offer in detail. But don’t overwhelm your viewers with too many links. This can cause confusion and cause them to leave your site.
By following these simple guidelines, you can improve the effectiveness of your senior living website.
Senior Living Advertising: Rocky Balboa, The New Millennium’s “Senior” Spokesman
Category: Chicago Ad Agency|Chicago advertising agency|Chicago advertising company|Chicago advertising consultants|Chicago marketing agency|Chicago marketing consultants|marketing agency|marketing and advertising agency|marketing consultants|marketing for seniors|marketing seniors|marketing to seniors|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
9 Jul 2010When it comes to the topic of senior fitness in the new millennium, suffice it to say that the days of the bean-shaped wading pool are over. Today’s 55-plus consumer demands all the amenities of high end health clubs, including pools with dedicated lap lanes and in some communities, submerged walking tracks that aid in rehabilitating knee, hip and joint injuries.
Take the case of a 71-year old distance runner from Ridgewood, N.J. named Barry Reid. He’s been running for almost 40-years, making it his official “hobby” after retiring at age 62. He just learned to swim this year and plans to compete in all legs of a a local triathlon this year, keeping a detailed training journal to maintain an optimal fitness level throughout the year. And how does he feel about fitness? “Training for a triathlon is so motivating and inspiring,” Reid said. “I feel blessed to be healthy and to be able to run everyday, pushing my athletic ability to be the best that I can be.” This certainly sounds like someone who’s not hanging up their running shoes any time soon.
It’s hard to believe but Sylvester Stallone, who as Rocky Balboa inspired thousands to get out and break a sweat back in the 70’s, will turn 65 years old next year. Still a huge proponent of physical fitness and starring in box office hits the last couple years, Stallone easily looks 10 years younger than his age, and it’s easy to imagine a person like him engaging in a wellness-filled lifestyle very unlike his peers of yesteryear.
Like Barry Reid and Sylvester Stallone, seniors throughout North American are experiencing longer life spans as a result of their lifelong commitments to exercise, diet and greater mental well-being. And it’s a reality CCRC senior communities are quickly learning they need to accommodate if they want to appear on their prospective resident’s short lists.
Looking to get on, and stay on your prospect’s short lists? Stevens & Tate Marketing and Endora Digital Solutions, specialize in senior living advertising and has provided innovative marketing solutions for numerous Senior Living and CCRC communities throughout the Midwest, the East Coast and South Eastern states.
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