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marketing in hospitality
Search Engine Marketing for the Travel and Hospitality Industry
Category: Ad Agency|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing agency|marketing and advertising agency|marketing for hospitality|marketing in hospitality
6 Dec 2012If you are in the travel and/or hospitality industry, you may have discovered a change in your search engine rankings and advertising results. According to a survey from iPerceptions, (second quarter 2012) 40% of US online travel consumers entered the purchase funnel through search engines. With the increased use of smartphones and tablets, some of that search traffic is coming from mobile.
Notice the decrease if overall search from computers and the rise of mobile devices. The change from Q4 2011 and Q1 2012 is a significant factor, showing the results of the holiday season and a jump in mobile search. We will wait and see what happens between Q4 2012 and Q1 2013, but if history is any indication there should be another jump.
While this graph discusses searches, let’s briefly talk about what happens when someone clicks your link and goes to your website. Is your website mobile compatible? Is it functional, fast loading, and does it work right whether it’s viewed by a tablet or smartphone?
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Marriott’s new campaign targets business travelers across cultures.
Category: hospitality advertising|hospitality and marketing|Hotel Advertising|hotel marketing|marketing for hospitality|marketing in hospitality
31 Oct 2012Marriott is a global leader in travel hospitality and their new marketing campaign targets a specific group of travelers. The campaign, “For You, We’re Marriott”, has many placements in print and online business and lifestyle media targeting Hispanic, African-American, and lesbian, gay, bisexual and transgender (LGBT) business travelers. It runs through the end of the year.
“We believe smart messaging resonates with our customers,” says Joanna Todd, Vice President, Segment Strategy for Marriott. “In this latest multicultural marketing campaign, our intention is to celebrate frequent business travelers and recognize that their expectations are as diverse as they are. The campaign puts a human face on business travel, for the men and women who stay with us every night.”
This campaign shows how important it is to target your customers. By knowing who they are you will get a better response with a message that personally resonates with them. Read more at Hotel News Resource
Visit Author's Google+ PageHomewood Suites Leaves No Stone Unturned in Quest for Greater Awareness
Category: Ad Agency|advertising agency|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing for hospitality|marketing in hospitality
21 Jun 2011VP-Global Marketing Carla Raynor on Why You’ll See Lewis the Duck Parading Again
Carla Raynor has been with Homewood Suites for 10 years, and for the past two years has been VP-global marketing, overseeing marketing efforts for the chain of extended-stay hotels within the Hilton Worldwide portfolio as it seeks to gain greater prominence in a competitive category.
Look no further than Homewood Suites’ inaugural participation in last year’s Macy’s Thanksgiving Day Parade as evidence of its newfound enthusiasm for exposure: A giant yellow duck named Lewis, its mascot, rambled down the street in the company of Smurfs and Dora the Explorer in an effort to reintroduce — indeed, largely introduce — himself to a broad audience on a very visible stage. It was part of a three-year partnership with the parade that cost $950,000. In the first year, the coverage resulting from Homewood’s participation in the parade had a combined advertising equivalency of $1,039,158.
Homewood Suites has incrementally decreased its measured media spending over the past three years, according to Kantar. It spent $6.9 million in 2010, $7.5 million in 2009 and $8.4 million in 2008. But it is making its dollars work overtime under Ms. Raynor’s leadership. And it has to, she said: “It is such a quality product, but it has such low awareness” — 12%. In articulating her strategy for the brand, she explained, “We wanted to look at a way to really open up the awareness around the brand, make it sexier, showcase the quality of the product,” she said. “One way as an ad campaign, another was events, being more aggressive online. So we put several things into play.” Read the rest of this entry »
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Resort Subject Lines of the Month
Category: Advertising Agency in Chicago|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing communications|marketing for hospitality|marketing in hospitality|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
19 Nov 2010Below are Stevens & Tate Marketing‘s picks for the best resort e-mail subject lines of the month:
Your holiday escape to Lake Ozark
Fall into savings!
We want to know what you think
Make November Special
Resort Homes for the Holidays…
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- Tags: E-Mail Marketing, e-mail marketing agencies, e-mail marketing agency, e-mail marketing services, e-mail subject lines, email marketing, email marketing agencies, email marketing agency, email marketing service, hospitality advertising, hospitality and marketing, hospitality marketing services, Hotel Advertising, hotel advertising services, hotel marketing agency, Resort Advertising, resort marketing, resort marketing services, tourism advertising consultants, tourism marketing consultants, Travel Marketing
Resort E-Mail Subject Lines of the Month For September
Category: advertising and marketing agency|Chicago Ad Agency|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing communications|marketing for hospitality|marketing in hospitality|Resort Advertising|resort marketing services|retail marketing|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
4 Oct 2010Below are some of the top e-mail subject lines from resort/hotel e-mail marketing campaigns that we saw during the month of September.
Getaway this Month with our NEW Hot August Nights Package
Wake Up to the Beauty of Eagle Ridge
Make some memories at The Lake before the end of Summer
Your Labors Deserve A Getaway to The Abbey Resort
Labor Day and Fall Fun at The Abbey Resort
Celebrate Labor Day at The Abbey Resort
Live Entertainment at The Abbey Resort
August Beach Blast Cookout & Fireworks Show in Lake Lure……
Fall Events…Delaware Wine & Beer Festival
Ends Thursday! Sale starting at $49* one-way
Escape to Kohler this Summer for $148
Your August Pure Michigan Featured Deals
Luxury Escapes – August
Help Shanty Creek Name a Ski Run and WIN!
Snap up these great deals by Thursday!
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- Tags: e-mail marketing agency, e-mail marketing services, email marketing, email marketing agencies, email marketing agency, hospitality advertising, hospitality and marketing, hospitality marketing services, Hotel Advertising, hotel advertising services, hotel marketing agency, Resort Advertising, resort marketing, resort marketing services, tourism advertising consultants, tourism marketing consultants, Travel Marketing
Hospitality Advertising News: Technology Trumped by Tried And True Service
Category: Advertising Agency in Chicago|Chicago advertising agency|Chicago advertising company|Chicago advertising consultants|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing for hospitality|marketing in hospitality|Resort Advertising|resort marketing services|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
30 Sep 2010A couple of months ago, my wife and I celebrated our 10-year anniversary at the Trump International Hotel & Tower Chicago and were both amazed and grateful. Amazed at our stay and grateful for the many technological resources the travel/hospitality industry has inspired to help us make that outstanding selection.
Ten years ago, I distinctly remember booking our honeymoon in mixed bag fashion, partially in the traditional travel mode (looking at Fodor’s, calling a referred travel agency) with the other part using tools pretty innovative for the time like Expedia.com and similar price-comparison sites.
Fast forward ten years, and my wife and I are short listing our potential hotels via Google maps (for proximity to nearby attractions), screening those same short-listed hotels on their Facebook pages for happy travel stories, pulling up Groupons and posting photos of our stops on FB via iPhone.
When it came to making our stay great, the technological features of the hotel – including a über cool bathroom mirror that turned into a TV – were great but weren’t the difference makers. It was the impeccable service that was evident from the moment our car pulled under their porte-cochére. Their service-first mentality wasn’t just a corporate mandate, it seemed genuine and true. When we sidled up to the well-appointed front counter, the conversation was warm and custom-tailored like a fine suit. Throughout the hotel, guests seemed more relaxed, more confident and friendly as you would expect having been treated like a million bucks.
And the room, I can’t say for sure that Donald Trump himself didn’t hand-pick our room for us, but with views of the river, the lake and half of Chicago’s finest skyline, who’s to say he didn’t?
Are you looking for a hospitality marketing agency that trumps the others? Stevens & Tate Marketing and Endora Digital Solutions, specialize in hotel/resort advertising and have provided innovative marketing solutions for hotels, resorts, CVB’s and lifestyle-based residential communities throughout the U.S.
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- Tags: Endora Digital Solutions, hospitality advertising, hospitality and marketing, hospitality marketing services, Hotel Advertising, hotel advertising services, hotel marketing agency, Resort Advertising, resort marketing, resort marketing services, Stevens & Tate Marketing, tourism advertising consultants, tourism marketing consultants, Travel Marketing
Resort E-Mail Subject Lines of the Month
Category: Advertising Agency in Chicago|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing communications|marketing for hospitality|marketing in hospitality|Resort Advertising|resort marketing services|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
8 Sep 2010Getaway this Month with our NEW Hot August Nights Package
Wake Up to the Beauty of Eagle Ridge
Make some memories at The Lake before the end of Summer
Your Labors Deserve A Getaway to The Abbey Resort
Labor Day and Fall Fun at The Abbey Resort
Celebrate Labor Day at The Abbey Resort
Live Entertainment at The Abbey Resort
August Beach Blast Cookout & Fireworks Show in Lake Lure……
Fall Events…Delaware Wine & Beer Festival
Ends Thursday! Sale starting at $49* one-way
Escape to Kohler this Summer for $148
Your August Pure Michigan Featured Deals
Luxury Escapes – August
Help Shanty Creek Name a Ski Run and WIN!
Snap up these great deals by Thursday!
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- Tags: e-mail marketing agency, e-mail marketing services, email marketing, email marketing agencies, email marketing agency, hospitality advertising, hospitality and marketing, hospitality marketing services, Hotel Advertising, hotel advertising services, hotel marketing agency, Resort Advertising, resort marketing, resort marketing services, Stevens & Tate Marketing, tourism advertising consultants, tourism marketing consultants, Travel Marketing
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