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marketing for hospitality
Travel Is Social (Infographic)
Category: marketing for hospitality
23 Jan 2013Travel is fundamentally a social experience. It requires people get out of their house and interact with other people, other travelers, cab drivers, doormen and concierge. It’s also important to note that guests are interacting with physical objects: buildings, doorways, mirrors, stairwells, elevators, pillows, blankets. Every point of interaction a guest has with your destination, hotel, hotel staff and decor, from booking to check-in to check-out, is an opportunity to wow, to delight, to intrigue, to get them talking and snapping pictures, and make a social impression.
1. Think about those social touch points—Are you taking advantage of those encounters? Are you leaving a big enough impact for guests to talk about you?
2. What is your hotel doing to fit in to your guest’s world? Your hotel needs to create those points of interest. Use what you know about people’s social sharing habits and capitalize on those moments.
Search Engine Marketing for the Travel and Hospitality Industry
Category: Ad Agency|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing agency|marketing and advertising agency|marketing for hospitality|marketing in hospitality
6 Dec 2012If you are in the travel and/or hospitality industry, you may have discovered a change in your search engine rankings and advertising results. According to a survey from iPerceptions, (second quarter 2012) 40% of US online travel consumers entered the purchase funnel through search engines. With the increased use of smartphones and tablets, some of that search traffic is coming from mobile.
Notice the decrease if overall search from computers and the rise of mobile devices. The change from Q4 2011 and Q1 2012 is a significant factor, showing the results of the holiday season and a jump in mobile search. We will wait and see what happens between Q4 2012 and Q1 2013, but if history is any indication there should be another jump.
While this graph discusses searches, let’s briefly talk about what happens when someone clicks your link and goes to your website. Is your website mobile compatible? Is it functional, fast loading, and does it work right whether it’s viewed by a tablet or smartphone?
Marriott’s new campaign targets business travelers across cultures.
Category: hospitality advertising|hospitality and marketing|Hotel Advertising|hotel marketing|marketing for hospitality|marketing in hospitality
31 Oct 2012Marriott is a global leader in travel hospitality and their new marketing campaign targets a specific group of travelers. The campaign, “For You, We’re Marriott”, has many placements in print and online business and lifestyle media targeting Hispanic, African-American, and lesbian, gay, bisexual and transgender (LGBT) business travelers. It runs through the end of the year.
“We believe smart messaging resonates with our customers,” says Joanna Todd, Vice President, Segment Strategy for Marriott. “In this latest multicultural marketing campaign, our intention is to celebrate frequent business travelers and recognize that their expectations are as diverse as they are. The campaign puts a human face on business travel, for the men and women who stay with us every night.”
This campaign shows how important it is to target your customers. By knowing who they are you will get a better response with a message that personally resonates with them. Read more at Hotel News Resource
Homewood Suites Leaves No Stone Unturned in Quest for Greater Awareness
Category: Ad Agency|advertising agency|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing for hospitality|marketing in hospitality
21 Jun 2011VP-Global Marketing Carla Raynor on Why You’ll See Lewis the Duck Parading Again
Carla Raynor has been with Homewood Suites for 10 years, and for the past two years has been VP-global marketing, overseeing marketing efforts for the chain of extended-stay hotels within the Hilton Worldwide portfolio as it seeks to gain greater prominence in a competitive category.
Look no further than Homewood Suites’ inaugural participation in last year’s Macy’s Thanksgiving Day Parade as evidence of its newfound enthusiasm for exposure: A giant yellow duck named Lewis, its mascot, rambled down the street in the company of Smurfs and Dora the Explorer in an effort to reintroduce — indeed, largely introduce — himself to a broad audience on a very visible stage. It was part of a three-year partnership with the parade that cost $950,000. In the first year, the coverage resulting from Homewood’s participation in the parade had a combined advertising equivalency of $1,039,158.
Homewood Suites has incrementally decreased its measured media spending over the past three years, according to Kantar. It spent $6.9 million in 2010, $7.5 million in 2009 and $8.4 million in 2008. But it is making its dollars work overtime under Ms. Raynor’s leadership. And it has to, she said: “It is such a quality product, but it has such low awareness” — 12%. In articulating her strategy for the brand, she explained, “We wanted to look at a way to really open up the awareness around the brand, make it sexier, showcase the quality of the product,” she said. “One way as an ad campaign, another was events, being more aggressive online. So we put several things into play.” Read the rest of this entry »
Hospitality Marketing News: The Global CMO Interview: Philip McAveety, Starwood Hotels & Resorts
Category: hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing for hospitality
13 May 2011NEW YORK (AdAge.com) — The hospitality industry has taken a beating in the recession, reportedly one of its deepest slumps in decades. And while we’re starting to see some blood returning to the economy, wary senior marketers are proceeding with a conscientious focus on the tenets of good marketing. Read the rest of this entry »
The Perfect Holiday Gift For Your Resort And Your Customers
Category: Advertising Agency in Chicago|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing for hospitality|Resort Advertising|resort marketing services|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
24 Nov 2010Looking for a way to boost occupancy and improve revenue? Try gift cards. Many resort properties are capitalizing on the holiday season by offering gift cards redeemable for room nights, spa services, special packages, dining options, and more.
Pheasant Run Resort in the western suburbs of Chicago has taken to advertising its gift card program across all mediums—signage, radio tags, print ads, eblasts, and the property’s website all promote gift card sales. The resort is banking on the fact that people are looking for easy and affordable stocking stuffers for family and friends. Gift cards can be purchased in denominations of $20. To encourage repeat customers, Pheasant Run Resort also is offering a limited-time special where customers receive and extra $50 for every $200 in gift cards they buy.
This type of loyalty program increases sales for both the buyer and the recipient. Plus, it can translate into revenue twice from the same transaction—once when the gift card is purchased and then again when it is redeemed when the guest hopefully spends additional money on services or amenities at the resort. Studies show that in general, consumers spend more than the face value of the gift card they are using. By limiting the time frame in which the gift card can be used, the hotel can control occupancy, as well.
From a profitability standpoint, gift cards improve cash flow, too. The hotel or resort benefits from the sale at the time the gift card is purchased, even though the property does not have to provide the rooms until the card is redeemed. So even if the property is currently sold out, it can still sell gift cards and increase revenue today.
In addition to boosting sales, gift cards can enhance brand identity. When the resort’s logo is emblazoned on the gift card, it is a constant reminder to the user of that property. It’s like a mini billboard in someone’s purse or pocket!
So this holiday season, if your hotel or resort is searching for a memorable way to generate sales, revenue and customer loyalty, why not implement a gift card program of your own? It could be just the gift you were hoping to receive.
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Resort Subject Lines of the Month
Category: Advertising Agency in Chicago|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing communications|marketing for hospitality|marketing in hospitality|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
19 Nov 2010Below are Stevens & Tate Marketing‘s picks for the best resort e-mail subject lines of the month:
Your holiday escape to Lake Ozark
Fall into savings!
We want to know what you think
Make November Special
Resort Homes for the Holidays…
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