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marketing for b2b
How small businesses, associations, and other B-2-B organizations can embrace brand advocates
Category: marketing communications|marketing for b2b|social networking consultant
18 Apr 2013With the explosion of social media, more and more consumer organizations are successfully taking advantage of brand advocacy to promote their brands. For small businesses, associations, and other B-2-B organizations, this may seem a bit more challenging—as tangible products more easily develop the level of fanaticism necessary to cultivate advocacy. But that doesn’t mean that brand advocates don’t exist for this market—or that they are any less important. They just might be a bit harder to identify. However, understanding the six brand advocate archetypes, and the best ways to embrace them, can have significant benefits for your organization.
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Blogging increases leads and website traffic
Category: B2B Advertising|b2b marketing strategy|business to business advertising|marketing communications|marketing for b2b
7 Nov 2012This study of over 7,000 businesses shows the benefits of having a business blog. Whether your business is B2B or B2C, you cannot deny the results of this study. Hands down, you will get more leads and website traffic just by writing regular blog posts.
Impact of Monthly Blog Articles on Monthly Website Traffic
Driving website traffic and leads depends on your blogging frequency. The study shows companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. If you still need to be convinced that you should start a business blog to begin with, keep in mind B2B companies that blog only 1-2X/month generate 70% more leads than those that don’t blog at all. In other words, blogging even just a little bit can make a big dent on your leads goal if you previously weren’t blogging at all.
Regularly publishing a blog article can have a big impact in your business’ bottom line. If you have yet to implement a blog on your website or in your overall marketing strategy, let’s discuss it and see how we can help. Are you making a big enough commitment to blogging regularly?
Visit Author's Google+ PageAttraction Marketing Presentation Nov 15th
Category: Dan Gartlan|marketing for b2b|Stevens and Tate Advertising
25 Oct 2012Dan Gartlan, president of Stevens & Tate Marketing, has been selected by the Moraine Valley Rotary Club (MVRC) as a featured speaker for an exclusive member event being held at Ciao Ristoranté in Palos Hills on Thursday, November 15, 2012. Dan will focus on educating attendees on the innovative concept of Attraction Marketing (www.AttractionMarketingUS.com), including an overview of the key strategies of the program, effective ways to manage individual initiatives and tools to track results. This is a great opportunity for MVRC members to learn proven techniques to make their brand, products and services more attractive to prospects – specifically by utilizing the assets they already employ. For more information, contact us now.
Visit Author's Google+ PageB2B Marketing: Content Marketing Key to B2B Sales Funnel
Category: Advertising Agency in Chicago|B2B Ad agencies|B2B Advertising|b2b advertising agency|b2b marketing strategy|business to business advertising|marketing for b2b|Stevens & Tate|Stevens and Tate
25 Oct 2011Lead generation, nurture both benefit from content marketing
With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer enough. Business-to-business (B2B) companies are looking to content marketing to boost their lead generation efforts.
“Informative, nonpromotional content in the form of webinars, white papers, videos, blogs and peer recommendations on social networks and forums can attract prospects,” said eMarketer’s Lauren Fisher, author of the new report, “B2B Lead Generation: Using Content to Acquire Customers.” “It can also be used to build and maintain ongoing relationships with potential buyers—a must for remaining top of mind throughout the purchase process.” Read the rest of this entry »
Visit Author's Google+ PageB2B Marketing News: Websites Top Online Source of B2B Leads, but Still Underperforming
Category: Advertising Agency in Chicago|B2B Ad agencies|B2B Advertising|b2b advertising agency|b2b marketing strategy|marketing for b2b|professional website design|Social Media Marketing Agency|social media marketing companies|web design company
11 Oct 2011Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, according to a new study by Demandbase and Focus.
Corporate websites are a critical channel for B2B companies. After personal connections and referrals (41%), websites are the leading source of leads (23%) among surveyed B2B professionals, outpacing email (14%), online advertising (7%), and social media (3%).
Despite such apparent importance, 80% of B2B professionals say their company website is not performing to its maximum lead-generation potential.
Interestingly, IT execs surveyed are more positive: Only 52% say their website is not living up to its potential, compared with 90% of non-IT professionals. Read the rest of this entry »
Visit Author's Google+ PageHelp Us Gain Valuable Insight Into the Impact of Trade Shows Today
Category: Advertising Agency in Chicago|B2B Advertising|b2b advertising agency|b2b marketing strategy|marketing for b2b|Stevens & Tate|Stevens and Tate
21 Sep 2011Do you use trade shows as part of your sales activity or marketing efforts? Are you curious about the results that participating in trade shows has in today’s new economy? Stevens & Tate Marketing invites you to participate in a brief survey about trade shows and their impact they have in your industry today. Please click here to start the survey now.
As part of “Attraction Marketing,” trade shows can be a very effective tool for getting your brand seen and generating leads that can be converted into sales. Stevens & Tate is looking to learn more about how brands and companies use trade shows today to benefit their sales and marketing efforts. By participating in our brief survey, you will help us gain valuable insight – and be able to compare your results to others in your field. Read the rest of this entry »
Visit Author's Google+ PageThe Importance Of Writing Catchy Subject Lines In E-Mail Marketing
Category: marketing and advertising agency|marketing communications|marketing for b2b|Social Media Marketing Agency|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
9 Feb 2011Having trouble increasing the open rate of your e-mail marketing campaign? The problem may lie within your e-mail’s subject line. The subject line and from line are two of the most important factors a recipient takes into consideration before deciding to open an e-mail.
Even if you spend hours crafting the perfect e-mail body copy and layout, no one is going to open your e-mail if they do not find the subject line appealing.
Here is a great article from EmailGarage that offers tips to writing great e-mail subject lines.
Visit Author's Google+ PageWhat is the Daily Twitch?
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- How small businesses, associations, and other B-2-B organizations can embrace brand advocates
- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
- JassiMostru: Hi Very nice and intrestingss story. [...]
