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Full-service advertising
What To Know When Including Google+ Into Your Social Media Marketing Plan
Category: Ad Agency|Full-service advertising|marketing consultants|media planner|media strategy|seo consultants|Social Media Marketing Agency|social media marketing companies|social networking consultant
9 Jan 2013
When Google announced that they would be releasing a new social media platform, heads turned. Yes, the same Google that completely missed the mark with Google Buzz not too long ago. Even so, people were intrigued and the hype surrounding the release was contagious. Then the invites went out. People quickly signed up while others awaited their own invites, circles were made, and statuses were updated.
Although Google+ didn’t stop us from logging into Facebook and Twitter daily, it did bring in 400 million registered users – 100 million of which login at least once a month to check on their account. When Google recently nixed the invite only approach and opened the platform for anyone with a Gmail account, the potential for the platform’s growth meant that it was a great time for businesses to incorporate Google+ into marketing plans.
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Stevens & Tate Marketing Shares Social Media Best Practices in New White Paper
Category: Advertising consultant|B2B Ad agencies|Chicago Ad Agency|Chicago advertising agency|Dan Gartlan|Full-service advertising|Social Media Marketing Agency|Stevens & Tate|Stevens and Tate
28 Oct 2011LOMBARD, ILL., October 28, 2011 – Stevens & Tate Marketing, a full-service advertising agency offering award-winning marketing strategies, has published a white paper titled “The Power of People: Social Media for 2011 and Beyond.” This white paper addresses several aspects of the new social media mix including: social environment, consumer behavior, benefits of being social, social involvement ladder, valuable ways to use social media, and how to measure results.
According to Dan Gartlan, Stevens & Tate president, the social media white paper is the latest educational tool the company has employed to assist marketers by providing them with valuable insights. He believes that every executive looking to move their business forward—not just marketing professionals can benefit from learning more about this rapidly growing and changing media vehicle.
“Companies are still struggling to understand how to monetize social media,” he said. “The key is to treat social marketing like any other corporate initiative—establish a business and messaging strategy that elevates the brand and execute on it.” Read the rest of this entry »
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Magazine Advertising on the Upswing
Category: Advertising agency Chicago|Chicago Ad Agency|Chicago advertising agency|Chicago advertising company|Chicago advertising consultants|Chicago marketing agency|Chicago marketing consultants|Full-service advertising|media agencies|media consultancy|media consulting|media planner|media strategy|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
14 Jul 2010On the heels of an over 2-year decline, magazine ad revenues and ad pages
showed growth in the second quarter of 2010. This is good news for the print
advertising industry which experienced the greatest losses of all media
during the recession.
Second quarter revenue rose nearly 6% to $5.2 billion. Ad pages grew
marginally, up only .8%. Still, both measurements were strong on a
year-over-year basis. Some of the growth was fueled by growth in the
automotive and financial categories.
The leaders in ad page gains were ESPN The Magazine, Real Simple, The
Atlantic and Fast Company, all targeting middle-to-upper income readers.
While the summer months are forecasted to see continued growth, a successful
year will be determined during fourth quarter. If the recession dips again
and consumer spending holds tight for the holidays, 2010 may not be as
healthy as we are hoping.
What is ClickTale
Category: Chicago Ad Agency|Chicago advertising agencies|Chicago advertising agency|Chicago advertising consultants|Chicago marketing agency|Chicago marketing consultants|Full-service advertising|marketing agency|marketing and advertising agency|marketing communications|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising|web design company|web designing company
30 Jun 2010ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customer’s online behavior.
ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that complement traditional web analytics.
Features of ClickTale Include:
1. Visitor Recordings
The Visitor Recordings feature of ClickTale allows you to see everything that your visitors do on your web page.
ClickTale captures every mouse move, click, scroll and keystroke by using a tiny piece of JavaScript embedded into your website. The whole process is completely transparent to the end user and has no effect on site performance.
2. Mouse Move Heatmaps
ClickTale’s Mouse Move Heatmaps allow you to get a comprehensive, visual representation of what visitors are looking at and focusing on within a web page based on thousands of visitors to your site.
**Independent research shows that there is an 84% to 88% correlation between mouse and eye movements, allowing us to create high-precision heatmaps based on just user’s mouse movements.
3. Attention Heatmaps
ClickTale’s Attention Heatmaps allow you to see how much attention a specific web site are gets from your visitors, what content your visitors care about, what they read and what they skip over.
Using the Attention Heatmaps, marketers can identify the boring areas of a site that most visitors skip. These areas increase visitor frustration and cause potential customers to abandon the site.
4. Scroll Reach Heatmaps
ClickTale’s Scroll Reach Heatmaps allow you to see where the page fold lies on your site and how far visitors scroll down, and at what point your visitors abandon the page.
Using the Scroll Reach Heatmaps, you can discover which pages need to be shorter and which ones could be made longer.
5. Click Heatmaps
ClickTale’s Click Heatmaps allow you to discover everywhere a visitor clicks on your site, whether it is a link, image, text or dead space.
Using a Click Heatmap you can see which links aren’t getting enough clicks and which call-to-action buttons are being ignored.
6. Form Analytics
Using the Form Analytics, you are able to discover which fields of your online forms take too long to complete, which ones are most frequently left blank, and which ones cause your visitors to leave.
7. Link Analysis
Discover how visitors respond to and interact with your hyperlinks. ClickTale reports on:
- Hovers
- Clicks
- Hesitation Time
- Visit Order
8. Custom Alerts
ClickTale allows you to set up custom e-mail alerts for when your customers complete or drop out of any business process or conversion funnel.
Alerts can be set up:
- 1/Week
- 1/Day
- Real Time
9. Real Time Monitor
The Real Time Monitor allows you to see where your visitors are coming from and watch exactly what they are doing and where they are browsing in Real-Time.
10. Page Reports
ClickTale gives users the ability to monitor unique page performance statistics.
Page Reports include:
- Most & Least Engaging Pages
- Most & Least Clicked Pages
- Most & Least Errored Pages
- Most & Least Scrolled Pages
- Slowest & Fastest Loading Pages
11. Demographics Report
ClickTale allows you to see a complete analysis of your visitors’ demographic information, including:
- Visitor Language
- Country of Origin
- Browser Version
- Operation System
- Screen Size
Benefits of ClickTale
ClickTale helps you improve the quality and effectiveness of your web site. The Benefits of using ClickTale include:
- Seeing your web site through the eyes of your visitors
- Understanding how visitors use your site
- Work towards getting a better conversion rate
- Reduce abandonment rate
- Identify problem areas on your site & work to revise them
Does your company currently use ClickTale? Contact us and let us know what you find beneficial? We would love to tell your story.
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Pandering Your Way To Profits? Most Likely Not.
Category: Ad Agency|advertising agency|Advertising consultant|advertising consultants|advertising consulting|Chicago Ad Agency|Chicago advertising agency|Chicago advertising company|Chicago advertising consultants|Chicago marketing agency|Chicago marketing consultants|Dan Gartlan|Full-service advertising|media agencies|media consultancy|media consulting|media planner|media strategy|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
24 Jun 2010Everyone in business today feels the need to do more with less; fewer people and smaller budgets. Sure, it’s 2010 and things were supposed to be better by now, but many marketing professionals are still adjusting and cutting advertising spending.
Many of the prospects we speak with are dealing with this by cutting across the board. All channels are reduced to get to the “new budget number.” It seems fair to your advertising partners. All your reps — the radio lady, your trade publication guy and the direct mail house — understand that you’re doing what you have to do. And they feel they are getting their share of your budget. “We’ll get through this together.”
This is a perfect example of pandering, or gratifying others at your company’s expense. Webster online defines pandering as: “to act as a pander; especially : to provide gratification for others’ desires.” And when it comes to getting the most out of a lower ad budget, smart marketers know that this is not the way to get results.
Instead, successful companies are rebuilding their advertising plans from the ground up, bucket by bucket. Tracking results, surveying customers and adjusting each bucket of spending based on one thing: what is working today. Smart marketers understand that they don’t need every type of media in their plan, just because their competition is there. They stick to what is performing best for them right now.
So how can you get started? Shifting your spending strategy to meet your new budget needs does take some calculated risk. You may need to completely empty some buckets in order to afford to increase others, and it may take some trial and error to get the balance just right.
After reviewing your results, I strongly recommend determining your media lead generator and investing more in that media. Also consider completely cutting out a media that is just “somewhere you feel you have to be”, despite it giving you low trackable results. Continue to track and review results before making your next move to shift spend between your buckets.
Over time your plan will move toward a solid performance model and you will see improvement across the board.
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Experiencing Déjà Vu All Over Again?
Category: advertising and marketing agency|Full-service advertising|marketing agency|marketing and advertising agency|marketing communications|marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
12 Apr 2010Does your life ever feel like those little Russian dolls? You’ve probably seen those glossy, brightly-painted wooden dolls that upon opening, reveal another doll just like the previous one, and on and on they go. These dolls are kind of symbolic of the typical American’s work week; waking up, making coffee, standing head slumped over in a hot shower, grabbing lunch/lunch money, starting up the car, making the same right and left turns, seeing the same cars/faces at the same intersections, listening to the same radio programs, all the way to your well-worn task chair in your well-worn workspace.
As a creative individual, it’s been a lifelong quest to break out of this grind, finding ways to excavate life’s mine shafts to unearth the good, glittery stuff (creativity). I’m sure there are millions of ways artists and innovators have been so moved to create “newness” on a daily basis, and I’m going to share a few exercises I’ve used to get back the creative mojo, as well as a few methods that other creative folk have used as well.
Here are a few:
- Switch hands: One morning a week, try doing everything you normally do in the morning with the opposite hand. This exercise was born out of a severe finger injury in college, but in switching hands for an extended period of time, it forced me to actually think about how to accomplish some tasks I normally gave zero thought to. I strongly recommend allowing an additional 10-15 minutes in the morning to accommodate for your new-handedness.
- Shop like a man/woman: Go to the mall and find the LAST place you would normally spend your money. Universally for men OR women, this typically involves stores that are highly skewed to the opposite gender (think gaming/sporting goods stores or brightly-lit shoe stores selling tiny zapatos with chop-stick thin heels). Upon your return, I’d be VERY interested to hear your observations…
- Sit don’t surf: Flick on the radio and find a station that you wouldn’t normally listen to. It might be a different music genre or a talk show that doesn’t share your views. Musician David Byrne (renowned solo artist and Talking Heads lead), describes a moment where he was scanning the airwaves and heard a radio personality performing an exorcism on a woman they said had a “Jezebel spirit” in her. Byrne was so entranced, he recorded a song with the same name…with an eerily similar intro.
- Suspend Logic: Pablo Picasso is famously quoted as having said “The chief enemy of creativity is good sense.” Tremendous things happen when we open our minds to what could be vs. what is today. Has a potential proposal or idea crossed your desk that you’ve repeatedly brushed off? Try switching your point of view, finding reasons why that idea/proposal would work and how far it might go with your backing. Just think, it took the better part of a century for manufacturers to put wheels on suitcases, yet what a combination that turned out to be!!
Whether you try one or a couple of these exercises, please share your experience. Have one not mentioned here? Share that one, too.
Where Reality Meets Advertising: A New Opportunity From North Of The Border
Category: Ad Agency|advertising agency|Full-service advertising|media agencies|media consultancy|media consulting|media planner|media strategy|Social Media Marketing Agency|social media marketing companies|social networking consultant
4 Feb 2010Looking for something new? In a universe where advertisers are constantly looking for that next great place to expose their must-have products to the marketplace, it’s becoming more and more difficult to find areas that haven’t already been reached.
In recent years, the advertising community has secured product placements in movies, music videos, TV shows (dramas, sitcoms, reality, you name it) stadium sponsorship/ownership, social media endorsements and viral events/storylines galore–they’ve even secured body art on athletes at certain high profile events.
The latest, freshest opportunity blows in from north of the border in the form of a new reality-based show called Commercial Break, created in partnership between a Toronto-based Ad agency and a high-profile commercial production company. From its description, the show combines elements of AMC’s blockbuster hit, Madmen, with NBC’s single elimination series, The Apprentice.
The show’s relevance comes from the fact that it is based on 10 contestants creating real ads for real clients in the hope of landing a year-long contract with a high profile Toronto production company. The product advertisers, who were in the process of being secured, would have the tremendous advantage of having their virtues discussed ad nauseum during the creative process and broadcast to the show’s loyal followers (and numerous YouTube and other social site’s viewers as well).
To read more about this unusual ad venture, click here.
What is the Daily Twitch?
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
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