The Produce Marketing Association recently met in Anaheim, CA to discuss ways to market product to kids. Previously they were focusing on marketing to moms.

“Produce is all about helping people eat more healthfully, but also have more fun when they’re eating,” said Bryan Silbermann, president and CEO of the Produce Marketing Association.

Different product companies are teaming up with brands, such as Disney, to create catchy packages to attract kids. For example, salad company Ready Pac Produce partnered with Disney to put some of their well-known characters on the packaging.

“We’ve got the ‘Shake It Up’ brand on our Caesar salad. We have Mater from ‘Cars’ on our mini-meals; and Mickey, of course,” said Ready Pac Director of Marketing Tristan Simpson. “Kids love mixing and tossing the salad themselves, and then we have four mini-meals. There’s also a fun surprise in each product for the kids.”

Targeting your audience with the right marketing message will lead to more customers and sales.

Read more at ABC News

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