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Branding Advertising Agencies
Food Packaging Target the Right Person the Right Way
Category: brand packaging|Branding Advertising Agencies|Chicago ad agencies|Chicago Ad Agency|Chicago advertising agencies|design and packaging|design for packaging|food marketing companies|food marketing company|Food retail advertising|Food retail advertising agency|Food retail marketing|Food retail marketing agency|grocery advertising agency|grocery marketing agency|retail marketing
12 Dec 2012According to “Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends,” a recently released report from market research firm Packaged Facts, the modern American mom is at the center of the new home-based food culture and at the front lines of the movement toward healthy eating.
What does this mean to the company marketing to these moms? It means you may need to update your packaging and cater to their needs. While your product may be for children or men, moms are the ones who contribute to spending nearly $200 billion on food each year.
In a report from Packaged Facts, 13.3 million moms (41 percent) consider their kitchen to be the most important room in their home, while 19.7 million (61 percent) say they enjoy cooking.
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Advertising Consultants Say “Why Can’t Politicians Brand Themselves?”
Category: Branding Advertising Agencies|Mark Beebe|Social Media Marketing Agency|Stevens & Tate|Stevens & Tate advertising
30 Apr 2012The other day I watched an Old Navy spot. They have used those spots to get a jingle inside your head with dancers, moving cameras, vibrant colors and of course driving home what they are selling. They completely understand the relationship between visual and hearing.
Then I looked at the marketing dollars that are spent on this election year. How can politician marketing not change the standard mud slinging commercials and re-invent themselves in a positive light with a killer sound track? Why have political commercials stayed the same for over 40 years? The “brand” of each candidate seems to be fighting for their life. It is believed that the consumer only wants the sensationalism of individuals fighting each other and whoever has the better argument typically wins.
But what if….each commercial was a competitive advantage for that candidate? That its truth and inventiveness would go viral and be viewed on YouTube, posted on Twitter and Facebook and Americans wanted to get involved again? Wait a minute. I just described every product commercial on television today. This is nothing new. Over three million people “like” Old Navy on Facebook. It’s a clothing store, but that many people like the image of what it represents. So if there is one simple lesson out of this, why can’t human beings have that feel-good brand and make watching political commercials worth watching? It’s not hard and to me, you have a better chance to win.
In 2010, researches believe approximately $4 Billion was spent on the midterm election. 2008′s Presidential Election cost over $1.7 Billion not including other elections, and likely topped over $5 Billion. The off years such as 2009 tend to lag significantly behind at around $2 Billion. This is a marketing lesson of what it takes to be “liked.”
”Three words: Vice President Oprah.”
—the #1 item from Barack Obama’s Top Ten Campaign Promises, which he presented on the Letterman show
Branding for the SuperBowl
Category: Branding Advertising Agencies|Chicago Ad Agency|Chicago advertising agency|Mark Beebe|Stevens & Tate|Stevens and Tate
3 Feb 2012Well it’s that time of year again where the majority of agencies, design firms and anyone selling marketing gather around the televisi
on to watch commercials. It’s Superbowl time again. And to get you ready for the commercials, a national network ran a special on the best commercials for the Superbowl a few days ago and added live voting on their site during the broadcast. Budweiser won hands down.
But that brings me to the point of this months blog. When I say Budweiser-what is the FIRST thing that enters your mind? If you said, beer, then please read on. You see a brand is many things, A brand is a bundle of perceived benefits and attributes in the minds of its audience, a BRAND is nothing but an ASSURANCE, A brand is an identity. It is a picture of what you are. It is what an organization wants you to be. A Brand is a ‘Promise’ that subtly enters the life of its target audience through different forms, channel and mediums of communication. It is this promise that defines the level and duration of its relationship with its users and the pride one takes in being associated with it. Creating a brand is creating a life, every thing depends on how you groom that life. A brand is a promise to deliver an unmet need. It’s a collection of your experience. It’s what you remember whether it be a logo, a symbol or the experience. It’s a thousand small gestures that constantly evolve. Brand: A consistent promise wrapped in a consistent experience.
Budweiser has spent over 3 billion dollars over the years associating its brand with the Clydesdales. When I say the word “Apple” as in the company, do you think, Mac or itouch or ipod or iphone? Maybe the word SIMPLE comes to mind because that it what the company strives for. That is a brand and probably the best example we have ever had in the world. When we speak about Vacuums today, do you think, Hoover or Eureka or Bissell, Dirt Devil or the ever popular Dyson? You see, its different for everyone but that brand you have in your head, is the best and sucks up that dirt better than any other machine because that is what you believe.
Advertisers are willing to put down huge amounts of money to get their ads into the Super Bowl of advertising, mainly for the buzz and the bragging rights. In 2012, the going rate is $3.5 million for 30 seconds, and up to $4 million if you want a premium placement like the break before the kickoff.
So when you watch the new Budweiser commercial on Sunday, remember the feeling that it gives you. That everyone, is the definition of a brand.
“A brand is a person’s gut feeling about a product, service, or company. It’s not what you say it is. It’s what they say it is.” – Marty Neumeier
Branding the American Dream: How to Market Homebuilders
Category: Advertising Agency in Chicago|Advertising consultant|Branding Advertising Agencies|Mark Beebe|real estate advertising|real estate marketing|real estate marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
20 Dec 2011Have you ever wondered who was the builder of your home? And I also am betting that you know more about your car than the biggest purchase of your life. Why is that? Branding the American Dream isn’t any less important as your disposal car. You probably have researched your flat panel television maker more than what insulation was used in your home.
Here is an interesting fact. General Motors spends THREE BILLION dollars on media every year. Chevrolet spends close to ONE BILLION. Homebuilders spend between 80- 90% less in marketing dollars to help brand their offerings. Typically everyone buys a car within their lifetime, probably 50% buy a new car, yet SEVEN MILLION new homes were built last year in a terrible economy and I am betting again, you can’t name four builders in your area.
In my opinion this is a HUGE opportunity for any homebuilder to take hold of America and brand itself so its top of mind when you are searching for your next home. Yes, it takes capital and heavy marketing. Which reminds me of this story about cutting your loses:
GM had invented the first electric car. When doing the math, they came to realize they would lose 200 million dollars if they released that car. They were so proud of figuring out how the battery compartment fit that they overlooked of how the board would scratch the project. Toyota heard about this advancement in transportation technology and went to town inventing the Prius. Of course they knew they were going to lose 200 million dollars the first year, however, that did not stop them. They realized that year three and four would be when America would catch up to the idea and Toyota would be the FIRST to own the brand of ELECTRIC. The president wanted electric and Toyota to be synonyms. The rest is history.
Today when you think of Electric do you think General Motors?
When you tell people about your car, you know the brand, everything in that brand, features, history, and brag about the service department. When you buy a house you simple buy a house. Do you see the opportunity?
Retailer is Out to Show Shoppers It Stocks More Than Just $3.99 Bathroom Rugs and Blond Furniture
When Chief Marketing Officer Leontyne Green joined Ikea in 2006, it was experiencing explosive growth, adding multiple locations a year. Today, the U.S. is still a top-performing market for the Swedish company, but the brand is in transition.
Ikea debuted in the U.S. in 1985 and two decades later was rapidly unveiling massive stores that averaged 320,000 square feet. Fourteen locations, accounting for more than one-third of the total store base, have opened in the past six years alone. Not surprisingly, as Ikea expanded and introduced itself to new audiences, the retailer was constantly changing gears — and agencies. Since 2000, five different shops have fielded creative duties.
Visit Author's Google+ PageSocial Media Marketing News: 6 Tips for Launching a Product on Facebook
Category: Branding Advertising Agencies|retail marketing|Social Media Marketing Agency|social media marketing companies|social networking consultant|Stevens & Tate|Stevens and Tate
28 Sep 2011Businesses rely on Facebook to increase brand awareness, build community and strengthen customer service (for starters).
But how can companies effectively leverage Facebook to amplify new product launches?
1. Build a Targeted Audience
To ensure that time spent online is time well spent, businesses must focus on building and cultivating a targeted audience. Start by defining your audience and developing a strategy to attract that demographic to the Facebook Page. A content strategy, social giveaways and Facebook ads can help companies reach the right people.
As sneakpeeq co-founder and president Henry Kim says, “We learned that if you get the right audience to share your product in the beginning — and getting this audience excited about your company is a giant step — you can do this with little money. Be creative. Where else can you get an instant audience for your company?”
A growing Facebook community is also an evolving community. Sheri Wallace, who works with Dandelion, seller of eco-friendly baby products, notes: “The community at 10,000 fans is not the same as it was at 2,000.” She adds that keeping in touch with the parents has been crucial to increased growth and to the success of newly launched products. Read the rest of this entry »
Stevens & Tate Marketing Launches New Identity and Online Strategy for TopLine Partners
Category: Branding Advertising Agencies|Dan Gartlan|marketing communications|professional website design|Stevens & Tate|Stevens and Tate
13 Sep 2011When TopLine Partners was ready to launch its online strategy, it turned to Stevens & Tate Marketing for the first critical steps: brand messaging and website development.
“As a service company, our deliverables are intangible so it can be difficult for potential clients to quickly understand our capabilities,” said Mike LeMaster, president of TopLine Partners. The Plano, Ill.-based firm assists clients in growing their profitable revenue through a consortium of companies with sales and marketing expertise. “I knew that a strong Internet presence would be critical to our success, but Stevens & Tate took a step back and made me realize how important creating our story was, as well.”
He noted that Stevens & Tate “obsessed” on achieving clarity for TopLine Partners’ unique selling proposition before beginning website designs, an approach that was profoundly different from web development companies LeMaster had worked with before.
“The first thing we do with a new client is dive deep into their business…into their culture,” said Dan Gartlan, president of Lombard-based Stevens & Tate Marketing. “That allows us to craft our language, visuals, and strategy to appeal to the target audience in a way that is different than how any other company presents itself.”
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- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
- JassiMostru: Hi Very nice and intrestingss story. [...]
