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b2b advertising agency
Key Strategies To Help Make Your Company More Attractive
Category: B2B Ad agencies|B2B Advertising|b2b advertising agency|b2b marketing strategy
19 Dec 2012Using Attraction to Draw Prospects to You
Attraction Marketing is the process of making your company, its products, services and culture more attractive to prospects by driving specific marketing initiatives with the people you already employ. In short, it means improving your attractiveness to your prospects and to the marketplace. 
Brought on by changes due to the economic downturn, the innovative concept of Attraction Marketing addresses a series of measurable strategies that any company can initiate, simply by utilizing the talents you already have available: your internal teams at all levels. No matter what your size or business area, you can increase your attractiveness to prospects using your own people to move these strategies forward.
ALL DRESSED UP
Making a great first impression in today’s economy is more important than ever. With the majority of people researching a company or product via the Internet prior to even “putting them on their list”, maintaining a strong web presence and keeping your website content relevant for your prospects is essential. “All dressed up” deals with specific ways to create the right impression and experiences for the ever-changing Web 2.0 environment.
SHOW UP IN STYLE
Getting your business out there to be seen by prospects may seem obvious – but it is no longer enough to simply “show up.” You must work to maximize the results of your participation in community, group, association and industry events. By setting goals and adding preplanning to every show and event, you can improve your results significantly. And when you learn how to “show up in style,” you can make tradeshows work for you again. Read the rest of this entry »
Business to Business Advertising Not Only For Business Audiences
Category: B2B Ad agencies|B2B Advertising|b2b advertising agency|b2b marketing strategy|business to business advertising
17 Sep 2012Have you noticed more predominantly consumer advertisers touting their ability to solve complex business problems? And, at the same time, business-to-business advertisers playing up their work for consumer products?
Both, I surmise, believe that their ads can rub off (in a very positive way) on their mainstream products, whether they be turbines or mobile phones.
Consumer marketers are seeking credibility in a commoditized world. AT&T might be best known for consumer phone service, but it also likes to demonstrate how it can use its technology to track business equipment. One of its commercials shows a bunch of semi-trailer with prefabricated homes and supplies moving in a caravan down a country highway.
The voice-over announcer explains that the chain of trucks is part of Genco Services in McAllen, Texas. “In here, heavy-rental equipment in the middle of nowhere is always headed somewhere.” A computer screen shows a truck’s ID number, time of arrival and location. A guy in the field pulls out his cellphone and pushes a button — and up comes a map with trucks arriving at the home office at that same time and location. “AT&T created a mobile-asset solution to protect and track everything. So every piece of equipment knows where it is and how it’s doing and where it goes next,” the announcer says.
Another campaign, for GE, shows how the company’s industrial prowess brings other companies’ consumer products to life. A TV spot features a guy who helps make turbines at its Schenectady, N.Y., plant and borrows consumer-ad techniques such as storytelling to show the worker up close and personal. “When I was a kid, I wanted to work with my hands,” the worker tells us. “That was my thing. I really enjoy building turbines. It’s nice to know that what you’re building is going to do something for the world.”
Read More at AdAge
Visit Author's Google+ PageB2B Advertising Uses Digital Channels to Boost Brands
Category: B2B Ad agencies|b2b advertising agency|business to business advertising|Stevens & Tate
16 Apr 2012It’s easy to make sense of the current digital marketing universe. Marketers are enamored of email marketing as a means to accomplishing most of their goals, including garnering leads and enhancing the company brand, with social media marketing not far behind as a marketer favorite.
According to a new study by BtoB, “Online Marketing: The Next Frontier of Email, Display, Search & Social,” email is used by 88% of marketers surveyed and ranked as their No. 1 form of digital outreach. Social media, used by 80% of companies, ranked No. 2.
While email often is considered a direct marketing tool, marketers are overwhelmingly focused on branding as a competitive differentiator, according to the study: 51% said their brands provide a powerful way to distinguish their companies from their competitors, and 91% said they currently are making an effort to increase the value of their brands online.
Eighty-eight percent said they use email as a branding channel. This finding indicates a marketing disconnect, said Russ Glass, CEO of business targeting and ad network company Bizo Inc., which co-sponsored the study.
Read More at BtoB Online
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Do You Truly Know Your Competitive Advantage in B2B Advertising?
Category: B2B Ad agencies|B2B Advertising|b2b advertising agency|b2b marketing strategy|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
1 Mar 2012In business-to-business advertising, it’s essential your messaging distinguishes your company, products and/or services from the competition. That’s because when advertising in trade publications or on industry-specific business websites, your ad is likely to be seen next to or around the ads of your competitors. When targeting the same audience, what will make your ad—and therefore your company—memorable?
The best way to differentiate your business-to-business advertising is to focus your messaging on what truly sets your company apart…your competitive advantage. It seems simple enough, but surprisingly, many companies don’t really understand their competitive advantage or don’t exploit it.
What exactly is a comp
etitive advantage? It’s the one thing…or few things…that you can claim that none of your competitors can. It’s objective, supported by facts, and preferably quantifiable. It also should be sustainable—meaning you will be able to claim it not only today but also in the future. For example, we marketed one Midwestern resort to groups with the message “It’s A Shore Thing” promoting the fact that the resort was positioned on the shores of the lake and has a marina to appeal to water enthusiasts. No other local resorts have this combination of amenities. The message is sustainable, as well, unless or until a new lakeside resort is built.
Stevens & Tate recently launched a business-to-business advertising campaign focusing on supply chain synchronization. For the North American division, we worked with the client to pinpoint exactly what set the company apart from other supply chain organizations competing for the same business. The result was seven key advantages—not just great service, or quality work, or length of time in business. While all are important strengths, none of these are true competitive advantages.
In short, your competitive advantage is the differentiator that makes your company special. It’s not just an opinion or even worse, a cliché…like “good value.”
Stevens & Tate Marketing specializes in diving deep into its clients’ businesses to uncover their true competitive advantages. To learn more, visit our website at www.Stevens-Tate.com.
B2B Marketing: Content Marketing Key to B2B Sales Funnel
Category: Advertising Agency in Chicago|B2B Ad agencies|B2B Advertising|b2b advertising agency|b2b marketing strategy|business to business advertising|marketing for b2b|Stevens & Tate|Stevens and Tate
25 Oct 2011Lead generation, nurture both benefit from content marketing
With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer enough. Business-to-business (B2B) companies are looking to content marketing to boost their lead generation efforts.
“Informative, nonpromotional content in the form of webinars, white papers, videos, blogs and peer recommendations on social networks and forums can attract prospects,” said eMarketer’s Lauren Fisher, author of the new report, “B2B Lead Generation: Using Content to Acquire Customers.” “It can also be used to build and maintain ongoing relationships with potential buyers—a must for remaining top of mind throughout the purchase process.” Read the rest of this entry »
Visit Author's Google+ PageB2B Marketing News: Websites Top Online Source of B2B Leads, but Still Underperforming
Category: Advertising Agency in Chicago|B2B Ad agencies|B2B Advertising|b2b advertising agency|b2b marketing strategy|marketing for b2b|professional website design|Social Media Marketing Agency|social media marketing companies|web design company
11 Oct 2011Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, according to a new study by Demandbase and Focus.
Corporate websites are a critical channel for B2B companies. After personal connections and referrals (41%), websites are the leading source of leads (23%) among surveyed B2B professionals, outpacing email (14%), online advertising (7%), and social media (3%).
Despite such apparent importance, 80% of B2B professionals say their company website is not performing to its maximum lead-generation potential.
Interestingly, IT execs surveyed are more positive: Only 52% say their website is not living up to its potential, compared with 90% of non-IT professionals. Read the rest of this entry »
Visit Author's Google+ PageHelp Us Gain Valuable Insight Into the Impact of Trade Shows Today
Category: Advertising Agency in Chicago|B2B Advertising|b2b advertising agency|b2b marketing strategy|marketing for b2b|Stevens & Tate|Stevens and Tate
21 Sep 2011Do you use trade shows as part of your sales activity or marketing efforts? Are you curious about the results that participating in trade shows has in today’s new economy? Stevens & Tate Marketing invites you to participate in a brief survey about trade shows and their impact they have in your industry today. Please click here to start the survey now.
As part of “Attraction Marketing,” trade shows can be a very effective tool for getting your brand seen and generating leads that can be converted into sales. Stevens & Tate is looking to learn more about how brands and companies use trade shows today to benefit their sales and marketing efforts. By participating in our brief survey, you will help us gain valuable insight – and be able to compare your results to others in your field. Read the rest of this entry »
Visit Author's Google+ PageWhat is the Daily Twitch?
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
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