Mark Beebe
The Marketing lesson of Lance Armstrong
25 Jan 2013Ouch! Lance Armstrong finally comes clean after lying for so many years. But how did we totally find out about the truth? Oprah Winfrey! Here is an inventive way to get the word out. However, the ratings failed. Let me put it in perspective: 34 million watched Bill and Hillary Clinton in regards to Gennifer [...]
Targeting The Target While They Are A Target
In: Advertising agencies Chicago|Advertising agencies Naperville|Advertising agencies Oak Brook|advertising agency
21 Sep 2012Here are the numbers just released: 86% of adult Americans who DO NOT want political ads tailored to their interest. The total number of display ads delivered to U.S. internet users in the first quarter of 2011-$1.11 Trillion. Today the amount of display ads are $10.9 billion. That is a staggering number to understand for [...]
20 Years Later, Start Up Lessons From a Chicago Ad Agency
In: Ad Agency|Advertising agencies Chicago|Advertising agencies Naperville|Advertising agencies Oak Brook|advertising agency|b2b marketing strategy|Chicago ad agencies|Chicago Ad Agency|Chicago advertising agencies|Chicago advertising agency|Chicago advertising company|Chicago advertising consultants|Mark Beebe
11 Jun 2012Typically when you start a new business, you have no idea what you are getting into or the curves along the way. Being in this position today and having survived 20 years, I feel this list will help any new business start-up. 1. The manager is incompetent Most small businesses fail because the owner does [...]
Advertising Consultants Say “Why Can’t Politicians Brand Themselves?”
In: Branding Advertising Agencies|Mark Beebe|Social Media Marketing Agency|Stevens & Tate|Stevens & Tate advertising
30 Apr 2012The other day I watched an Old Navy spot. They have used those spots to get a jingle inside your head with dancers, moving cameras, vibrant colors and of course driving home what they are selling. They completely understand the relationship between visual and hearing. Then I looked at the marketing dollars that are spent [...]
Branding for the SuperBowl
In: Branding Advertising Agencies|Chicago Ad Agency|Chicago advertising agency|Mark Beebe|Stevens & Tate|Stevens and Tate
3 Feb 2012Well it’s that time of year again where the majority of agencies, design firms and anyone selling marketing gather around the television to watch commercials. It’s Superbowl time again. And to get you ready for the commercials, a national network ran a special on the best commercials for the Superbowl a few days ago and [...]
Branding the American Dream: How to Market Homebuilders
In: Advertising Agency in Chicago|Advertising consultant|Branding Advertising Agencies|Mark Beebe|real estate advertising|real estate marketing|real estate marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
20 Dec 2011Have you ever wondered who was the builder of your home? And I also am betting that you know more about your car than the biggest purchase of your life. Why is that? Branding the American Dream isn’t any less important as your disposal car. You probably have researched your flat panel television maker more [...]
Packaging That Sells Conference
In: Advertising Agency in Chicago|B2B Ad agencies|brand packaging|Mark Beebe|Stevens & Tate|Stevens and Tate
4 Oct 2011“Reinvent Everything” is the tagline for the Brand Packaging Conference I am at currently. With those powerful words, I want to reinvent my blog. Not sure the strategy of reinventing my blog. Should it be pictures only? Should it have contents of only what’s happening now at the show? Should it even be more off-center? [...]
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- Is open innovation the future of advertising?
- Six ‘Megatrends’ That Will Shape The Future Of Digital Media
- Coming Up: DuPage Chamber of Commerce “Women With Vision” Seminar Social Media Keynote
- What is responsive web design?
- Creating a Social Media Strategy Part 4: Contribution
- Creating a Social Media Strategy Part 3: Conversation
- Creating a Social Media Strategy Part 2: Connection
- Creating a Social Media Strategy Part 1: Consistency
- How small businesses, associations, and other B-2-B organizations can embrace brand advocates
- Is Crowdfunding as a Social Media Strategy Here to Stay or Just a Passing Fad?
- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
- JassiMostru: Hi Very nice and intrestingss story. [...]
