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At this point, even the most inexperienced Web marketer is aware of the vital role that social media plays in promoting a brand on the Internet. Of course, almost everyone has a presence on at least one of the major social destinations, mainly Facebook and Twitter, but what many people seem to overlook are the [...]

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LOMBARD, IL JAN. 9, 2012–Nicole Wagner, Internet marketing director at Stevens & Tate Marketing, will be speaking at the Chicago Southland Convention & Visitors Bureau’s 2012 Social Media Summit. Being held on February 23, the summit is designed to assist local businesses break into the world of social media and learn how to use the [...]

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The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind. Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolution in its time because it provided search engines with a [...]

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Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and [...]

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Before they arrive, visitors to the Four Seasons Hotels & Resorts are enticed by a slew of virtual and real experiences. There are wine tastings on Twitter, the mobile hot-chocolate bar in Chicago and the opportunity to release floating lanterns at a Thai property’s tropical festival of lights. “We create personal experiences,” said Susan Helstab, [...]

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Dan Gartlan, president of Lombard, Ill.-based Stevens & Tate Marketing will be speaking at the Western DuPage Women in Business “Women With Vision” committee meeting on Janaury 25, 2012. He will introduce the concept of Attraction Marketing (www.AttractiveMarketingUS.com) to members. According to Gartlan, Attraction Marketing is the process of making a company, its products, services [...]

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LOMBARD, IL DEC. 20, 2011– Stevens & Tate Marketing started an initiative called Attraction Marketing (www.AttractiveMarketingUS.com) nearly two years ago to respond to the challenges businesses are facing due to the economic downturn. Attraction Marketing is the process of making a company, its products, services and culture more attractive to prospects by driving specific marketing [...]

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  • Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
  • Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
  • Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
  • Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
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