S&T Media
Branding and the Recession
In: brand consultancy|Branding Advertising Agencies|food marketing companies|food marketing company|Food retail advertising|Food retail advertising agency|Food retail marketing|Food retail marketing agency|grocery advertising agency|grocery marketing agency|retail marketing|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
16 Jul 2010Deloitte recently released a new study (July 2010), titled “The 2010 American Pantry Study: The New Rules of the Shopping Game”, which reveals significant changes in the American shoppers’ attitudes and approaches to shopping for consumer products and packaged goods. The survey reveals that consumers have developed new shopping skill sets based on value, not [...]
Magazine Advertising on the Upswing
In: Advertising agency Chicago|Chicago Ad Agency|Chicago advertising agency|Chicago advertising company|Chicago advertising consultants|Chicago marketing agency|Chicago marketing consultants|Full-service advertising|media agencies|media consultancy|media consulting|media planner|media strategy|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
14 Jul 2010On the heels of an over 2-year decline, magazine ad revenues and ad pages showed growth in the second quarter of 2010. This is good news for the print advertising industry which experienced the greatest losses of all media during the recession. Second quarter revenue rose nearly 6% to $5.2 billion. Ad pages grew marginally, [...]
Senior-Level Management
In: marketing for seniors|marketing seniors|marketing to seniors|media strategy|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|Social Media Marketing Agency|social media marketing companies|social networking consultant|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
25 May 2010Marketing to seniors will grow in importance, not only due to its size and growth rate, but also by its vastly-changing nature. This market, defined at persons 65 years and older, is poised to double in size over the next 20 years. Yet chronological age may not be the best way to define and target [...]
Looking Forward to the New Census
In: advertising company|Advertising consultant|advertising consultants|advertising consulting|media agencies|media consultancy|media consulting|media planner|media strategy|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
8 Apr 2010The U.S. Census always triggers controversy from certain segments of the population. Whether the concerns relate to politics, privacy or compliance methods, the Bureau has to defend the depth of its questionnaire beyond the simply stated “enumeration every ten years” condition set forth in the U.S. Constitution. To marketers however, the census data is welcomed [...]
Spending of Tax Refunds Moves Forward
In: hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing for hospitality|marketing in hospitality|Resort Advertising|resort marketing services|retail marketing|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
5 Mar 2010The majority of taxpayers expect refunds this year. Although this is a smaller number than last year, the National Retail Federation’s recent survey purports that more recipients will spend their money on non-essential purchases they have delayed over the last two years, including electronics, furniture, cars and vacations, if not used to pay off debt [...]
Post-Recession Marketing – What’s Important to the Consumer
In: brand consultancy|Branding Advertising Agencies|marketing communications|media agencies|media consultancy|media consulting|media planner|media strategy|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
5 Feb 2010With the markets on the rebound and stories of the W-Curve beginning to wane, it appears the U.S. economy may recover within the next year or so. While this turnaround is largely dependent on growth in consumer spending, marketers will need to redefine and communicate differently to the new consumer of the post-recession era. These [...]
What is the Daily Twitch?
Twitch is your source for creative happenings from all around the advertising industry. Brought to you by Stevens & Tate Marketing and Endora Digital Solutions. Find news, updates and insight on everything from print, interactive and web and social, to viral and search engine marketing. If it's happening, it's Twitch!
Categories
- Events (3)
- Food retail advertising (32)
- marketing and advertising agency (75)
- marketing communications (173)
- marketing for b2b (15)
- marketing for hospitality (21)
- marketing for medical (7)
- marketing for real estate (27)
- marketing for seniors (20)
- real estate advertising (29)
- seo consultant (59)
- social networking consultant (168)
- Stevens & Tate (372)
- Is open innovation the future of advertising?
- Six ‘Megatrends’ That Will Shape The Future Of Digital Media
- Coming Up: DuPage Chamber of Commerce “Women With Vision” Seminar Social Media Keynote
- What is responsive web design?
- Creating a Social Media Strategy Part 4: Contribution
- Creating a Social Media Strategy Part 3: Conversation
- Creating a Social Media Strategy Part 2: Connection
- Creating a Social Media Strategy Part 1: Consistency
- How small businesses, associations, and other B-2-B organizations can embrace brand advocates
- Is Crowdfunding as a Social Media Strategy Here to Stay or Just a Passing Fad?
- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
- JassiMostru: Hi Very nice and intrestingss story. [...]
