Debbie Szwast
With 20 years of advertising and PR experience, Debbie Szwast understands the multifaceted nature of marketing. A true believer in the art of communication, she acquired an MBA in marketing and a Master’s degree in writing. Today, she calls on the knowledge she has gained over the past two decades to formulate big-picture strategies and execute comprehensive marketing plans for clients across the country.
Is Crowdfunding as a Social Media Strategy Here to Stay or Just a Passing Fad?
In: social media marketing companies|social networking consultant|Stevens & Tate|Stevens & Tate advertising
17 Apr 2013Have you heard about the Veronica Mars Kickstarter miracle? In just 11 hours, the ever-loyal fan-base of the cancelled show guaranteed that their favorite adult Nancy Drew-esque sleuth would return, this time to the big screen, to the tune of $2 million. The excitement for some is palpable. What exactly is crowdfunding? Is this the sign of a [...]
Do You Truly Know Your Competitive Advantage in B2B Advertising?
In: B2B Ad agencies|B2B Advertising|b2b advertising agency|b2b marketing strategy|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
1 Mar 2012In business-to-business advertising, it’s essential your messaging distinguishes your company, products and/or services from the competition. That’s because when advertising in trade publications or on industry-specific business websites, your ad is likely to be seen next to or around the ads of your competitors. When targeting the same audience, what will make your ad—and therefore [...]
The New Media Mix Will Solve Planning Season Fears
In: B2B Ad agencies|marketing for real estate|real estate advertising|real estate marketing|senior living advertising|senior living marketing|Social Media Marketing Agency|Stevens & Tate|Stevens and Tate
28 Oct 2011This time of year can terrify even the most seasoned builder and senior housing marketers…it’s the heart of the dreaded planning season! Don’t fear; there are ways to make the experience less frightful and more insightful. Here are some things to consider as you approach 2012. Is your spending mix designed to optimize results for [...]
Stay Top Of Mind By Engaging Prospects With Relevant Emails
In: advertising for real estate|marketing communications|marketing for real estate|real estate advertising|real estate marketing|real estate marketing agency|real estate marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
2 May 2011If you are like most homebuilders, you spend significant dollars to attract home shoppers to your communities or website…now what? Keep them engaged with your brand by developing a solid email program that allows you to deliver relevant messages based on where prospects are in the buying process. They may not open every email you [...]
Homebuilder Marketing: Communicate With Prospects Based On Where They Are In The Buying Cycle
In: Chicago Ad Agency|Chicago advertising agency|marketing and advertising agency|marketing consultants|marketing for real estate|real estate advertising|real estate marketing|real estate marketing agency|real estate marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
24 Feb 2011When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses. [...]
Homebuilder Marketing: Target Your Homebuyers With A New Media Mix
In: Advertising Agency in Chicago|advertising for real estate|marketing for real estate|real estate advertising|real estate marketing|real estate marketing agency|real estate marketing consultants|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
13 Jan 2011Homebuilders, ask yourself this: is your message visible where your buyers are shopping? We all know the real estate market has changed dramatically since the downturn in 2007. But has your marketing mix? Gone are the days of large budgets that can support broad consumer advertising like radio, billboards, and broadcast TV. To be successful [...]
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- Tags: home builder advertising, home builder marketing, homebuilder, homebuilder advertising, homebuilder marketing, Homebuilder Marketing News, marketing for real estate, marketing homebuilders, new homes marketing agency, real estate advertising, real estate marketing agency, real estate marketing consultants, Stevens & Tate, Stevens & Tate Marketing
The Perfect Holiday Gift For Your Resort And Your Customers
In: Advertising Agency in Chicago|hospitality advertising|hospitality and marketing|hospitality marketing services|Hotel Advertising|Hotel advertising agency|hotel advertising services|hotel marketing|hotel marketing agency|marketing for hospitality|Resort Advertising|resort marketing services|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
24 Nov 2010Looking for a way to boost occupancy and improve revenue? Try gift cards. Many resort properties are capitalizing on the holiday season by offering gift cards redeemable for room nights, spa services, special packages, dining options, and more. Pheasant Run Resort in the western suburbs of Chicago has taken to advertising its gift card program [...]
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- Tags: Chicago Ad Agency, Chicago creative marketing agency, Chicago creative marketing company, Chicago marketing agency, Chicago marketing consultants, hospitality advertising, hospitality and marketing, hospitality marketing services, Hotel Advertising, hotel advertising services, hotel marketing agency, Resort Advertising, resort advertising agency, resort marketing, resort marketing services, Stevens & Tate, tourism advertising consultants, tourism marketing consultants, Travel Marketing
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- The Biggest Marketing in the History of Marketing is to get you relaxed
- GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
- Is open innovation the future of advertising?
- Six ‘Megatrends’ That Will Shape The Future Of Digital Media
- Coming Up: DuPage Chamber of Commerce “Women With Vision” Seminar Social Media Keynote
- What is responsive web design?
- Creating a Social Media Strategy Part 4: Contribution
- Creating a Social Media Strategy Part 3: Conversation
- Creating a Social Media Strategy Part 2: Connection
- Creating a Social Media Strategy Part 1: Consistency
- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
- JassiMostru: Hi Very nice and intrestingss story. [...]
