Dan Gartlan
How Marketers Can Connect with the 3 Mindsets of Search
In: Dan Gartlan|marketing and advertising agency|seo consultant|seo consultants|seo consulting|Stevens & Tate|Stevens and Tate
28 Sep 2011A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of “expertise” in the [...]
iCloud, iPad, and Seniors
In: Advertising Agency in Chicago|Advertising consultant|Dan Gartlan|marketing for seniors|marketing to seniors|senior living advertising|senior living advertising agency|senior living marketing|senior living marketing consultants|Stevens & Tate|Stevens and Tate
27 Sep 2011How The Apple iPad and New iCloud Can Connect More Seniors Research continues to show the positive, life-enhancing effects that the Internet can have on senior adults. Beyond just staying in touch with family and friends, going online provides seniors with an interactive outlet to the world – and studies show that it can also [...]
Death of Traditional Outlets Has Been Greatly Exaggerated
In: Advertising Agency in Chicago|advertising consultants|advertising consulting|Chicago advertising agency|Dan Gartlan|media strategy|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
3 Aug 2011Mark Twain famously quipped that news of his death was exaggerated when the press mistook his cousin’s serious illness for his own. Today, much the same could be said about traditional media. It seems that its death is foretold by any number of pundits with every new release of data on social media and digital [...]
The Decline of the American Household
In: Advertising Agency in Chicago|Dan Gartlan|marketing and advertising agency|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
3 Jun 2011An astonishing report from Ad Age, shows that the marketing landscape has changed when it comes to the American Household. Once the target for most marketers, this study shows the decline of households of married couples with children will have many marketers re-evaluating their efforts. Below is an excerpt from the article on adage.com, be [...]
The Power of Packaging Doesn’t Stop at the Store
In: brand packaging|Dan Gartlan|design and packaging|design for packaging|packaging design|retail marketing|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
23 May 2011Make Sure Your Product’s Vessel Makes a Brand’s First (and Second) Impression As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging. In today’s fragmented marketing environment, packaging is far more than a product’s vessel; it is the physical manifestation of a [...]
Using Video To Build Up Your Brand
In: Ad Agency|Advertising Agency in Chicago|Dan Gartlan|Social Media Marketing Agency|social media marketing companies|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
4 May 2011More and more research is showing that more and more video is being consumed online. Not only that, but people are watching videos in their entirety, not just watching 30-seconds in and surfing away to other things. This is very encouraging news for marketers looking for an excuse to finally work video into their marketing [...]
Do’s and don’ts for designing email newsletters
In: advertising design|Dan Gartlan|marketing agency|marketing and advertising agency|marketing communications|Stevens & Tate|Stevens & Tate advertising|Stevens and Tate|Stevens and Tate Advertising
4 May 2011If you run an online business, drawing customers to your website is vital for your continued success. While lots of effort tends to be spent on SEO and gaining new visitors, ensuring they return is another matter. Email newsletters are the perfect opportunity to inform your past visitors of reasons to return. Guideline for creating [...]
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- Six ‘Megatrends’ That Will Shape The Future Of Digital Media
- Coming Up: DuPage Chamber of Commerce “Women With Vision” Seminar Social Media Keynote
- What is responsive web design?
- Creating a Social Media Strategy Part 4: Contribution
- Creating a Social Media Strategy Part 3: Conversation
- Creating a Social Media Strategy Part 2: Connection
- Creating a Social Media Strategy Part 1: Consistency
- How small businesses, associations, and other B-2-B organizations can embrace brand advocates
- Is Crowdfunding as a Social Media Strategy Here to Stay or Just a Passing Fad?
- Tips from an SEO Consultant: 5 SEO Tools You Might Not Have… Yet
- Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
- Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
- Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
- Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
- JassiMostru: Hi Very nice and intrestingss story. [...]
