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Crowdsourcing, or soliciting services, ideas or content from a group of people or online community, is an innovation that has turned many traditional models on their heads. Advertising agencies and digital media shops are not immune to this new trend. This article posted by Cheryl Ross to MediaJobs.com discusses the trend as it pertains to [...]

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Signs point that the era of mass media is behind us. Stevens & Tate invites you to read this article by John Villasenor of Forbes about the trends in digital media that are shaping its future. The World Economic Forum is perhaps best known for its annual meeting in Davos, Switzerland, which brings together heads [...]

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WHO: Women who own their own business or are an executive in a small company with 5 or less employees WHERE: TBD WHEN: October 2, 2013 at NOON DETAILS: Stevens and Tate Marketing Internet Marketing Director Nicole Wagner will be the keynote speaker for this year’s DuPage Chamber of Commerce “Women With Vision” annual fall seminar. Nicole’s presentation Key [...]

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Have you asked yourself, “What is responsive Web design?” Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through.  That could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, [...]

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With the explosion of social media, more and more consumer organizations are successfully taking advantage of brand advocacy to promote their brands. For small businesses, associations, and other B-2-B organizations, this may seem a bit more challenging—as tangible products more easily develop the level of fanaticism necessary to cultivate advocacy. But that doesn’t mean that brand advocates [...]

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When it comes to lists of SEO tools, you typically see the same names bounced back and forth. Today, I’d like to share some tools I use on a regular basis that you may not have in your toolkit just yet. The best part – they’re all perfect for SEO’s and businesses with smaller budgets. [...]

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Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video. I am calling this prediction “Cam’s Law” (after moi) with due respect and deep regard to Intel Founder Gordon E. Moore, who in 1965 predicted that the number of transistors [...]

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  • Erik: I don't think it's so much of an outpouring of support for the old logo, but rather a great disdain [...]
  • Erik: Working with the right vendors that can help develop high-profile, creative packaging solutions at a [...]
  • Erik: I need a clarification. It appears that you're saying that visual design of a web page will indirect [...]
  • Erik: These are all great suggestions. Like any successful marketing campaign, using Facebook requires a c [...]
  • JassiMostru: Hi Very nice and intrestingss story. [...]

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