Video sites and video content owners have typically wanted to hold their intellectual property to themselves, but now, many are finding that providing multiple channels is creating complementary audiences rather than taking visitors away from their main site.

Some of the web’s biggest players in online video revealed the benefits from getting their content out through multiple online channels during a recent conference.

Many smaller video content sites have begun airing their content on YouTube and cable networks and are reaping the rewards.

Read more about the advantages of publishing your video content on multiple channels here.